Tips for practical implementation in B2B marketing

[sakibkhan22197]

One thing will definitely never change: Users want their data to be processed transparently and fairly, and they want to receive information that they are truly interested in . To ensure that lead generation and lead nurturing remain watertight under the new guidelines, I've put together a few helpful tips for you.





1. The declaration of consent
This tool is central to your marketing. It allows you to obtain your visitors' permission to use personal data for advertising purposes. State as precisely as possible when and where you collect data and what you do with it. Make sure you give your marketing measures sufficient space so you remain effective. The consent form can be available on a dedicated page of your website—link all data collection processes there. You can also use the same declaration in printed form; this is necessary, for example, for exchanging business cards at trade fairs.



Please note: The consent form must never be pre-filled, e.g., by checking a box. You must also offer an option to revoke consent.



Example form lead generation GDPR-1





2. The privacy policy
In your privacy policy, you should state as transparently and clearly as possible the technical conditions under which you collect data. You should also clarify what data is collected, how it is used, and whether it is shared with third parties. It's also practical in this case to make the policy available centrally online.



It's best to offer a direct opt-out option for user trackers like Google Analytics within your netherlands phone number data privacy policy . If you make any changes to your data processing, all people already in your database must be informed.





3. The confirmation emails
By using emails to confirm certain actions, such as downloading an e-book from your website, you can convey transparency to your visitors. You should always make sure to clearly identify yourself as the sender. Explain the context in which you collected data and link to your consent form and privacy policy for further information. It's also fair to offer the option to opt out of use right here – simply link to a corresponding form.





4. The deletion requests
In some industries, it makes sense to offer users a login area or the option to create a profile. If a contact wishes to unsubscribe from a user login or delete their profile page, set up a contact form with a separate email address for this purpose. This way, you can clearly document the process.