3 New Advertising Formats Are Coming to LinkedIn!

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LinkedIn has announced new ad formats to help marketers connect with its over 930 million members! Here's what to know about the announcements.

1- Pre- and mid-roll ads on long-format videos from its Audience Network
The new pre- and mid-roll ads, which will appear either at the beginning or in the middle of long-form videos in its Audience Network, will provide advertisers with a new way to reach their audience with LinkedIn.

This new pre- and mid-roll anhui mobile number database will currently only be available to advertisers who enable Audience Network in their ad targeting. LinkedIn has no plans to integrate this format into long-form videos hosted on its own social network.

2- Conversation Ads
Second new feature announced by the professional social network: conversation ads.

This new feature will allow advertisers to add a new “Start chat” CTA below a LinkedIn ad that appears in users’ feeds.

LinkedIn Conversation Ads
LinkedIn Conversation Ads Overview
Linked to the new professional messaging service that can be activated on LinkedIn company pages, this format will be made accessible to all advertisers from July 2023.