How to find your tone of voice

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Any marketing activity cannot ignore the identification of a target .

The reason? It would be impossible to find your tone of voice without knowing what audience you are addressing.

To identify it we can use strategies such as customer segmentation that will allow us to group users into specific segments according to common characteristics and interests for marketing purposes using criteria such as demographic, geographic or based on the customer journey helping us to better define our audience.

Analyze your business
Defining values ​​and objectives is the first step to azerbaijan phone number data start from in order to communicate them in the best way.

In order to identify your tone of voice, it is essential to know what the company's values, vision and mission are , thus describing them through the consistent use of available channels (such as social media or websites) and specific languages.

Choose your vocabulary carefully
Think about whether to speak to your audience in a formal or informal tone, but always distinguish yourself from overused copy or standard expressions.

The contents must be original and engaging , capable of exciting the reader and capturing his attention.

Listen to your audience
Find out what they say about you on social media, about your competitors. Highlight which expressions are most shared and used most often.

Experiment
In these cases, it is necessary to continue experimenting to see if you are moving in the right way, the feedback received will be essential to understand if you are following the right path.