Cope with inflation more peacefully thanks to the web
Posted: Tue Apr 22, 2025 9:58 am
In the current economic climate, many players are looking to abandon the web. However, consumer habits have evolved, and a digital presence has become essential.
While the current economic context invites us to rethink our priorities and our expenses, many economic actors highlight the need to refocus on the essentials and make budget cuts, thus leaving the web aside. However, with the rise of digital technology, consumer habits have evolved considerably and a digital presence has become essential. However, it is futile to implement a tool if it has not been nepal mobile database to have a very specific purpose, in line with the client... Certainly, by keeping in mind the advantages of prior reflection, digital will take on its full meaning and can above all become a pillar of your activity.
Digital marketing: a sure bet to boost your business
It's clear that more and more consumers are researching online before consulting a business. 77% of French people consult online reviews before making a purchase. Using digital marketing, a discipline that uses all digital channels to sell a product or service to consumers (websites, SEO, social networks, marketing automation, etc.), is therefore becoming essential for a business that wants to win new customers, whether it's to sustain its business or expand it, like a restaurant that wants to offer takeout.
Yet, for many managers, the term remains nebulous and can often be frightening. How do you navigate it? How do you choose the tool(s) you need and avoid wasting money? It goes without saying that consulting remains one of the keys to the success of the chosen approach. Thus, when properly targeted, digital marketing, beyond its additional contribution in terms of revenue, allows you to target more interesting projects and therefore have a more qualitative overall approach to your business. It won't just be about having a better reputation thanks to high-value-added references; it will also be about seeing your margins increase.
Alongside the development of a website, whether a simple showcase or e-commerce site, community management provides an additional lever more dedicated to customer loyalty and to generating repeat business. It allows you to promote new offers or potential promotions and represents a formidable inbound marketing tool, as long as the content piques the interest of prospects with a high degree of individuality.
Invest in digital, yes, but better!
Many managers have a narrow vision of web marketing strategy and consider it a simple lever to develop their client portfolio. But that's not all it serves! It helps improve what you already have to sharpen your expertise and offer services at rates more representative of the work provided. It therefore means adopting a philosophy of quality versus quantity to become a benchmark in your field and, a fortiori, to sustain your business. In other words, the company will do less but better. Of course, an investment budget is necessary, but the challenge lies in how to best allocate it, based on your positioning and objectives, to work on moving upmarket and developing profitability.
For example, a roofing company that doesn't want to recruit due to the tense economic climate and difficulties finding talent would be well advised to prioritize high-value projects to boost its margins, rather than multiplying new contracts. Less is more leads to a reflection on cost control. Investing in digital also means implementing solutions that optimize spending for a better return on investment. With better advice and an effective strategy, it's possible to double or triple your performance without increasing your communications budget.
Web solutions are now essential for growing your business. When used properly, they become formidable weapons for overcoming the economic crisis and, ultimately, a commercial resource in their own right. However, it's important to incorporate them into an overall strategy, establish a communications plan, equip yourself with the right tools, and seek advice based on your specific challenges.
While the current economic context invites us to rethink our priorities and our expenses, many economic actors highlight the need to refocus on the essentials and make budget cuts, thus leaving the web aside. However, with the rise of digital technology, consumer habits have evolved considerably and a digital presence has become essential. However, it is futile to implement a tool if it has not been nepal mobile database to have a very specific purpose, in line with the client... Certainly, by keeping in mind the advantages of prior reflection, digital will take on its full meaning and can above all become a pillar of your activity.
Digital marketing: a sure bet to boost your business
It's clear that more and more consumers are researching online before consulting a business. 77% of French people consult online reviews before making a purchase. Using digital marketing, a discipline that uses all digital channels to sell a product or service to consumers (websites, SEO, social networks, marketing automation, etc.), is therefore becoming essential for a business that wants to win new customers, whether it's to sustain its business or expand it, like a restaurant that wants to offer takeout.
Yet, for many managers, the term remains nebulous and can often be frightening. How do you navigate it? How do you choose the tool(s) you need and avoid wasting money? It goes without saying that consulting remains one of the keys to the success of the chosen approach. Thus, when properly targeted, digital marketing, beyond its additional contribution in terms of revenue, allows you to target more interesting projects and therefore have a more qualitative overall approach to your business. It won't just be about having a better reputation thanks to high-value-added references; it will also be about seeing your margins increase.
Alongside the development of a website, whether a simple showcase or e-commerce site, community management provides an additional lever more dedicated to customer loyalty and to generating repeat business. It allows you to promote new offers or potential promotions and represents a formidable inbound marketing tool, as long as the content piques the interest of prospects with a high degree of individuality.
Invest in digital, yes, but better!
Many managers have a narrow vision of web marketing strategy and consider it a simple lever to develop their client portfolio. But that's not all it serves! It helps improve what you already have to sharpen your expertise and offer services at rates more representative of the work provided. It therefore means adopting a philosophy of quality versus quantity to become a benchmark in your field and, a fortiori, to sustain your business. In other words, the company will do less but better. Of course, an investment budget is necessary, but the challenge lies in how to best allocate it, based on your positioning and objectives, to work on moving upmarket and developing profitability.
For example, a roofing company that doesn't want to recruit due to the tense economic climate and difficulties finding talent would be well advised to prioritize high-value projects to boost its margins, rather than multiplying new contracts. Less is more leads to a reflection on cost control. Investing in digital also means implementing solutions that optimize spending for a better return on investment. With better advice and an effective strategy, it's possible to double or triple your performance without increasing your communications budget.
Web solutions are now essential for growing your business. When used properly, they become formidable weapons for overcoming the economic crisis and, ultimately, a commercial resource in their own right. However, it's important to incorporate them into an overall strategy, establish a communications plan, equip yourself with the right tools, and seek advice based on your specific challenges.