what are the four main criteria for market segmentation?

[suchona.kani.z]

Behaviors (behavioral) : What users do on Facebook , including how they shop, what they've recently purchased, whether they log in from their phone or computer, whether they travel, whether they watch TV or listen to the radio, and more.
Connections : You can segment people who like your page (as well as their Facebook friends), people who use your app, and people who have attended one of your events.

Custom Audiences allow you to upload your store's customer data to Facebook.

This gives you an additional way to target your customers and contacts, which increases the chances of them making a purchase.

You can use:

Contact Lists : Upload a contact list that includes details like indonesia email list email addresses and phone numbers. Facebook will try to find their profile so you can reach them with your ads.

Website Visitors : Create a custom audience of people who visit your store and use their browsing data to show them relevant ads on Facebook. You can do this by installing the Facebook Pixel on your site.

App Users : If you have a mobile app, install the Facebook SDK in your app to connect your users to your Facebook Ads account.
To create a custom audience, go to the “Audiences” tab in the Ads Manager and click “Create Audience” → “Custom Audience” → “Customer List.” Then upload a CSV or TXT file with a list of your contacts. Make sure to select which customer data your file contains, such as first name, last name, and email address.

Similar audience
Lookalike audiences are created using your target audience or custom audience data. Facebook will find other similar users and show your ads to them too.

To create a lookalike audience, go to the “Audiences” tab in the Ads Manager and click “Create Audience” → “Lookalike Audience.” Choose the source you want to mimic, such as a custom audience or a Facebook page. You can also choose the countries or regions you want to target.