Key Differences between Globalization and Localization Although globalization and localization may seem like two sides of the same coin, they represent different approaches with different goals and implications. Understanding these differences is crucial for businesses looking to succeed in multilingual marketing.
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Globalization is about expanding the scope of influence. singapore cell phone number list It’s about delivering your product or service to a global audience. Think of it as casting a wide net to attract as many customers as possible. Localization, on the other hand, is about customizing the experience. It’s about tailoring a product or service to meet the specific needs and preferences of a specific market.
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This is to ensure that the net you cast is the right size and shape for the fish you are trying to catch. The table below summarizes the key differences: Function Globalization Localization Focus on global markets Local market targeting Expand reach Increase relevance Approach Standardization Adapt content Unified Customization strategy One-size-fits-all Tailored examples Global product launches, international marketing campaigns Translated websites, localized product packaging Globalization is about creating a consistent brand experience across borders, while localization is about making that experience resonate with local consumers.