Storydoing: The participatory evolution of storytelling
Posted: Wed Apr 23, 2025 3:53 am
And here we come to the next point: What if Homer had had modern tools at his disposal and could co-create his epic stories with the help of input from his readers at home?
Well, this is more or less the scenario in which brands that do digital storytelling find themselves operating today.
It is no longer their narration of their product, but the choral and participatory narration of those who have tried the product, those who have heard about it, those who love it, those who hate it, the competitors who talk about it... in a word, it is storydoing.
Branded content is a great example: content created by users with the brand or product, or in any case linked to it, and then used by the company for its own communication.
Social media, emails, comments under posts, reviews on Amazon...everything contributes to creating the story. The marketer, sorry, the storyteller who wants to be successful in digital storytelling must not only take sweden email list these contents into consideration, but also integrate them into their strategy and their narrative.
The Storyteller: Who is the Modern Storyteller?
modern storyteller
But then, who is the storyteller? Who is this modern narrator, what characteristics must he have?
As you may have understood, the answer is not simple or univocal: if we talk about digital storytelling, its characteristics will depend enormously on the media it uses and its purposes.
A videomaker is a storyteller, a content writer like me is a storyteller, but also an advertiser, a photographer or a social media manager are, if they are able to use stories to package their communication.
In terms of technical characteristics, in general, it must have:
A propensity for narrative, for its enjoyment before its creation: he must have read/seen/loved thousands of stories to be able to create them himself.
Well, this is more or less the scenario in which brands that do digital storytelling find themselves operating today.
It is no longer their narration of their product, but the choral and participatory narration of those who have tried the product, those who have heard about it, those who love it, those who hate it, the competitors who talk about it... in a word, it is storydoing.
Branded content is a great example: content created by users with the brand or product, or in any case linked to it, and then used by the company for its own communication.
Social media, emails, comments under posts, reviews on Amazon...everything contributes to creating the story. The marketer, sorry, the storyteller who wants to be successful in digital storytelling must not only take sweden email list these contents into consideration, but also integrate them into their strategy and their narrative.
The Storyteller: Who is the Modern Storyteller?
modern storyteller
But then, who is the storyteller? Who is this modern narrator, what characteristics must he have?
As you may have understood, the answer is not simple or univocal: if we talk about digital storytelling, its characteristics will depend enormously on the media it uses and its purposes.
A videomaker is a storyteller, a content writer like me is a storyteller, but also an advertiser, a photographer or a social media manager are, if they are able to use stories to package their communication.
In terms of technical characteristics, in general, it must have:
A propensity for narrative, for its enjoyment before its creation: he must have read/seen/loved thousands of stories to be able to create them himself.