Offering discount coupons on delivery is a strategy used to attract new customers and retain current ones. However, for this tactic to generate the expected results, it needs to be applied correctly.
Learn the best practices for using discount coupons for delivery, maximizing your benefits and avoiding common mistakes.
Index
How to apply discount coupons for delivery correctly?
Choose the right discount type
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Set rules
Promote efficiently
Avoid common mistakes
Think long term
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How to apply discount coupons for delivery correctly?
How to Apply Discount Coupons for Delivery Correctly?
Before creating and distributing discount coupons for delivery, it is essential to define the campaign objectives. Ask yourself: What is the purpose of the discount?
Do you want to increase sales in a specific period, attract new customers, clear inventory, or increase the average order size ?
Having clarity on your objectives will help you south korea phone number data shape your offering and measure its success later.
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Choose the right discount type
How to Apply Discount Coupons for Delivery Correctly?
There are different types of discount coupons that can be applied to delivery, each with its own purpose and target audience. Some of the options include:
Percentage discount: reduces a percentage of the total order value. Ideal for encouraging an increase in the average ticket.
Fixed amount discount: deduct a specific amount from the order total. Effective for attracting customers with lower budgets.
Free Shipping: Remove the cost of delivery, great for eliminating a common barrier for customers who prefer not to pay for shipping.
First purchase discount: aimed at new customers, this type of coupon is effective in encouraging people to try out the service.
When choosing the type of discount, consider your target audience and the objective of the campaign.
Set rules
To avoid misunderstandings and ensure that the campaign is profitable, it is important to establish clear rules for the use of coupons. Define:
Validity: Set a validity period for the coupon. This creates a sense of urgency and prevents customers from taking advantage of the promotion months later.
Minimum purchase amount: If necessary, set a minimum purchase amount for the coupon to be applied. This helps ensure that the discount doesn’t negatively impact your profit margins.
Usage limit per customer: To prevent abuse, limit the number of times a customer can use the coupon, this can be done per person, per IP address, or per phone number.
Promote efficiently
For discount coupons to have the desired impact, it is crucial to promote them effectively. Consider the following communication channels:
Social media: Your Instagram, Facebook, and Twitter pages to promote the promotion. Create engaging posts with clear images and calls to action.
Email marketing: send personalized emails to your customer base, highlighting the offer and explaining how to use it.
SMS and WhatsApp: Text messages are effective for reaching customers directly and immediately.
Avoid common mistakes
Applying discount coupons to delivery can be a double-edged sword if not done correctly. Some common mistakes include:
Excessive discounts: a very high discount can attract customers, but it can also harm the profitability of the business, it is important to carefully calculate the financial impact before launching the promotion.
Lack of internal communication: Ensure that all staff, especially those responsible for customer service, are aware of the rules and details of the promotion to avoid confusion and frustration.
Constant promotions: although discount coupons are attractive, using them too often can devalue your brand and get customers used to buying only when discounts are available.