Ultimately, that's also what Mulino Bianco

suchona.kani.z · Post by **suchona.kani.z** » Wed Apr 23, 2025 5:58 am

If a company evolves to adapt to the market, at each evolution it will have to do research to recreate its new identity.

Do you remember the payoffs I mentioned at the beginning? Mulino Bianco went from “Eat healthy, go back to nature” to “A good world”, because at the time of the first slogan there was a strong need in society to go back to natural and simple things.

The new payoff, therefore, abandons the concepts used until then, such as “family”, “hearth” and “return to nature” and introduces more modern concepts, typical of this era, such as “renewable energy” and “green sensitivity”.

The company could not have made this important step without:

a strong research component to understand society;
a great identity effort to adapt one's beliefs to the changes in the first.
Having made this premise to motivate the meaning of these 2 phases of thailand email list creating a brand, let's see all the steps in detail.

Research Phase to Create an Online Brand
The research phase is perhaps the most boring but also the easiest. Remember when I told you at the beginning that you have to work hard but that if you commit yourself you will succeed? Well this is the moment, here it is easy to get lost and give up or be superficial because of the anxiety of doing it quickly.

Instead, the research phase should be the one where you are as focused, rational and mathematical as possible. It represents the foundation of your brand and you want a solid structure.

The research phase in turn includes 3 steps:

Step 1: Define your target
You need to answer the question: Who is my potential clientele?

Whether you have an existing business or are just building one, analyzing your current and potential customers is always helpful, and it is essential to building a solid brand.

A very useful model to get a clear idea of our potential customers and identify them in a thorough and not superficial way is that of Buyer Personas , which I invite you to read in the related article.