User behavior patterns in search and YAN

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Influence marketing via Yandex.Direct. This is a new direction in Yandex.Direct, which automates the placement of advertisements with bloggers and opinion leaders. Technically, the system works as an influencer marketplace with built-in analytics and performance tracking tools:

Automatic selection of relevant bloggers based on topic and audience;
Influencer scoring system based on real engagement metrics;
Built-in tools for content creation and approval;
Integration with Yandex.Direct's main analytics to evaluate effectiveness;
The main advantage is the ability to scale work with influencers without losing quality control. The system automatically tracks compliance with placement conditions and provides detailed statistics for each blogger.

Don't forget about special URL tags for tracking traffic, unique romania cell phone number list promo codes for each blogger, and integration with CRM for lead quality analysis. This will allow you to accurately assess the effectiveness of each placement and quickly redistribute the budget.

Advertising Personalization: How Smart Design Changes the Rules of the Game
Smart Design from Yandex is not just adaptive ads, but a comprehensive personalization system based on machine learning. The technology analyzes more than 3,000 parameters for each display, including:

History of interaction with advertising by category;
Purchase and interest data;
Contextual factors (time of day, device, location).
The key feature of the technology is predictive analytics. The system does not simply react to user actions, but predicts the probability of conversion and automatically adapts creatives and rates.

In working with a large chain of stores, we discovered an important technical nuance: Smart Design is especially effective with the correct segmentation of the product feed.