Several brands are adopting cashback as part of their strategy to attract and retain customers . This approach aims to build customer loyalty and help them save money.
Ignoring this initiative or not following this trend can become a mistake in the establishment's relationship with the public. As a result, the competitive advantage over the competition can be diminished.
Keep reading to learn more about what cashback is and find out how you can implement this strategy in your own business!
Index
What is cashback and how does it work?
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Types of cashback
Benefits of cashback for restaurants and delivery
Customer loyalty and indirect marketing
Increase in average ticket
Competitive advantage
How to implement cashback in your restaurant
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What is cashback and how does it work?
What is cashback and how can I use it on my delivery? (image: file)
Cashback is a marketing strategy that involves azerbaijan phone number data returning part of the amount spent by the customer on a purchase.
In simple terms, when a customer places an order at your restaurant, they get back a percentage of the total amount spent.
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Name
Name
Enterprise
Enterprise
E-mail
E-mail
Telephone
Telephone
Monthly billing
I don't know
Number of orders per day
I have no orders yet
This return can be offered in a variety of ways, such as cash back, credit for future purchases, or even donations to charities.
Types of cashback
Cash back: the customer receives a portion of the amount spent back in real money, which can be withdrawn or used as desired.
Credit for future purchases: the amount returned is converted into credit that the customer can use on future orders at the same restaurant.
Cashback for donation: the amount returned to the customer is donated to a charity, promoting social responsibility.
The cashback percentage may vary according to the restaurant's policy, and can range from 1% to 100%, depending on the strategy adopted and what is most viable for the establishment.
Benefits of cashback for restaurants and delivery
What is cashback and how can I use it on my delivery? (image: file)
Implementing a cashback program in your restaurant can bring a number of significant benefits to your business.
Customer loyalty and indirect marketing
Offering cashback creates a positive experience for the customer, who feels encouraged to return to your restaurant to enjoy the benefits. In addition, satisfied customers tend to share their experiences with friends and family, generating word of mouth marketing and increasing the visibility of your business.
Increase in average ticket
With the prospect of receiving a financial return, customers can be encouraged to spend more on their orders, thus increasing your restaurant’s average ticket. Smart strategies, such as offering a higher cashback for orders above a certain amount, can further encourage this behavior.
Competitive advantage
In an increasingly competitive market, offering cashback can be an important differentiator in attracting and retaining customers. By offering an advantage that your competitors don’t have, you position yourself as a more attractive choice for consumers.