Align Sales and Marketing Teams
Posted: Tue May 20, 2025 9:53 am
Create a Shared Lead Definition
Sales and marketing teams often disagree on what a "qualified lead" looks like. To improve alignment, create a mutually agreed-upon lead scoring system and buyer persona profiles.
Regular Sync Meetings
Weekly or bi-weekly meetings between sales and marketing ensure feedback is shared and strategies are refined. Sales can provide insight into lead quality, objections, and closing opportunities.
Implement a Service-Level Agreement (SLA)
An SLA outlines expectations—marketing commits to delivering a accounting directors mailing lead certain volume of leads, and sales commits to timely follow-up. This formal alignment boosts accountability and performance on both sides.
12. Optimize for Mobile Lead Generation
Ensure Mobile-Friendly Design
Over half of web traffic now comes from mobile devices. Your website, forms, emails, and landing pages should be fully optimized for smartphones and tablets.
Use Click-to-Call CTAs
Especially in industries like home services, legal, or healthcare, people prefer calling directly. Add click-to-call buttons on your mobile site and ads for faster lead capture.
Shorten Forms for Mobile Users
Avoid long lead capture forms on mobile. Ask for the bare minimum—like name and email—and follow up later for more details.
Sales and marketing teams often disagree on what a "qualified lead" looks like. To improve alignment, create a mutually agreed-upon lead scoring system and buyer persona profiles.
Regular Sync Meetings
Weekly or bi-weekly meetings between sales and marketing ensure feedback is shared and strategies are refined. Sales can provide insight into lead quality, objections, and closing opportunities.
Implement a Service-Level Agreement (SLA)
An SLA outlines expectations—marketing commits to delivering a accounting directors mailing lead certain volume of leads, and sales commits to timely follow-up. This formal alignment boosts accountability and performance on both sides.
12. Optimize for Mobile Lead Generation
Ensure Mobile-Friendly Design
Over half of web traffic now comes from mobile devices. Your website, forms, emails, and landing pages should be fully optimized for smartphones and tablets.
Use Click-to-Call CTAs
Especially in industries like home services, legal, or healthcare, people prefer calling directly. Add click-to-call buttons on your mobile site and ads for faster lead capture.
Shorten Forms for Mobile Users
Avoid long lead capture forms on mobile. Ask for the bare minimum—like name and email—and follow up later for more details.