Common Mistakes to Avoid Ignoring Consent and Compliance
Posted: Tue May 20, 2025 9:55 am
Common Mistakes to Avoid Ignoring Consent and Compliance
Sending SMS messages without permission is not only ineffective but illegal. Always obtain clear, written consent and make opt-out simple. Violations can result in hefty fines.
Spamming Users
Don’t overwhelm your subscribers with daily messages unless they’ve signed up for daily alerts. A good frequency is 2–4 messages per month for general campaigns.
Sending Generic Messages
Mass, non-personalized messages often get ignored. Personalize with names, preferences, or past actions to increase relevance and engagement.
Not Testing Your Campaigns
Failing to A/B test different offers, send times, or formats can stall cmo mailing lead progress. Use testing to find the most effective message style for your audience.
Preparing for the Future of SMS Lead Generation AI-Powered Personalization
AI tools can now analyze user behavior and personalize messages at scale. Expect future SMS platforms to offer predictive sending, smart segmentation, and message optimization.
Rich Communication Services (RCS)
RCS is the next generation of SMS. It supports images, buttons, carousels, and even payment processing—essentially bringing app-like functionality into messaging.
Integration with Omnichannel Marketing
Expect SMS to play a greater role in integrated marketing campaigns that combine email, social, push notifications, and live chat—creating a seamless experience for customers.
Sending SMS messages without permission is not only ineffective but illegal. Always obtain clear, written consent and make opt-out simple. Violations can result in hefty fines.
Spamming Users
Don’t overwhelm your subscribers with daily messages unless they’ve signed up for daily alerts. A good frequency is 2–4 messages per month for general campaigns.
Sending Generic Messages
Mass, non-personalized messages often get ignored. Personalize with names, preferences, or past actions to increase relevance and engagement.
Not Testing Your Campaigns
Failing to A/B test different offers, send times, or formats can stall cmo mailing lead progress. Use testing to find the most effective message style for your audience.
Preparing for the Future of SMS Lead Generation AI-Powered Personalization
AI tools can now analyze user behavior and personalize messages at scale. Expect future SMS platforms to offer predictive sending, smart segmentation, and message optimization.
Rich Communication Services (RCS)
RCS is the next generation of SMS. It supports images, buttons, carousels, and even payment processing—essentially bringing app-like functionality into messaging.
Integration with Omnichannel Marketing
Expect SMS to play a greater role in integrated marketing campaigns that combine email, social, push notifications, and live chat—creating a seamless experience for customers.