Failing to Measure ROI of Lead Generation Efforts No Attribution Model
Posted: Tue May 20, 2025 9:56 am
Startups often don’t know which channels or campaigns are bringing in the best leads because they’re not tracking the buyer’s journey.
Wasting Budget on Ineffective Tactics
Without accurate ROI measurement, it's easy to pour money into ads or strategies that deliver poor-quality leads or low conversion rates.
Solution
Set up tracking from the start—use UTM parameters, conversion pixels, and founder mailing lead CRM integrations. Identify cost per acquisition (CPA) and customer lifetime value (CLTV) to guide where to invest.
14. Overlooking Mobile and User Experience Not Optimizing for Mobile
More than 50% of web traffic comes from mobile, yet many startups still serve desktop-optimized pages with long forms that frustrate mobile users.
Poor UX in the Lead Flow
Confusing navigation, excessive steps, or long forms can kill lead interest. A bad experience erodes trust before the relationship begins.
Solution
Test every lead gen asset (landing pages, forms, pop-ups) on mobile. Simplify your UX—make forms short, auto-fill where possible, and ensure the CTA is prominent and user-friendly.
Wasting Budget on Ineffective Tactics
Without accurate ROI measurement, it's easy to pour money into ads or strategies that deliver poor-quality leads or low conversion rates.
Solution
Set up tracking from the start—use UTM parameters, conversion pixels, and founder mailing lead CRM integrations. Identify cost per acquisition (CPA) and customer lifetime value (CLTV) to guide where to invest.
14. Overlooking Mobile and User Experience Not Optimizing for Mobile
More than 50% of web traffic comes from mobile, yet many startups still serve desktop-optimized pages with long forms that frustrate mobile users.
Poor UX in the Lead Flow
Confusing navigation, excessive steps, or long forms can kill lead interest. A bad experience erodes trust before the relationship begins.
Solution
Test every lead gen asset (landing pages, forms, pop-ups) on mobile. Simplify your UX—make forms short, auto-fill where possible, and ensure the CTA is prominent and user-friendly.