Harness the Power of Customer Data Platforms (CDPs) What is a CDP?
Posted: Tue May 20, 2025 10:09 am
A Customer Data Platform unifies all your customer data from different sources—website visits, CRM, social media, email, and more—into a single, comprehensive profile. This enables truly personalized funnel experiences.
Why Use a CDP in 2025?
With data scattered across channels, a CDP helps eliminate silos and gives your marketing and sales teams a 360-degree view of each prospect. This makes segmentation and targeting more precise and your funnel more efficient.
Popular CDP Tools
Platforms like Segment, Tealium, and Treasure Data offer powerful integrations vp design officers mailing lead that automate data collection and sync profiles with your marketing automation and CRM systems.
22. Embrace Video Selling and Live Streaming Video Content Beyond Awareness
While video is great for top-of-funnel engagement, it’s increasingly critical at the mid- and bottom-funnel stages. Personalized video messages can address objections, demo products, or deliver custom proposals.
Live Streaming for Real-Time Interaction
Platforms like LinkedIn Live, Instagram Live, or Twitch aren’t just for entertainment. Brands use live streams for product launches, Q&A sessions, and behind-the-scenes tours that humanize the brand and deepen trust.
Interactive Live Sales Funnels
Combine live video with chat features and embedded CTAs to create interactive sales funnels where viewers can ask questions and purchase without leaving the stream.
Why Use a CDP in 2025?
With data scattered across channels, a CDP helps eliminate silos and gives your marketing and sales teams a 360-degree view of each prospect. This makes segmentation and targeting more precise and your funnel more efficient.
Popular CDP Tools
Platforms like Segment, Tealium, and Treasure Data offer powerful integrations vp design officers mailing lead that automate data collection and sync profiles with your marketing automation and CRM systems.
22. Embrace Video Selling and Live Streaming Video Content Beyond Awareness
While video is great for top-of-funnel engagement, it’s increasingly critical at the mid- and bottom-funnel stages. Personalized video messages can address objections, demo products, or deliver custom proposals.
Live Streaming for Real-Time Interaction
Platforms like LinkedIn Live, Instagram Live, or Twitch aren’t just for entertainment. Brands use live streams for product launches, Q&A sessions, and behind-the-scenes tours that humanize the brand and deepen trust.
Interactive Live Sales Funnels
Combine live video with chat features and embedded CTAs to create interactive sales funnels where viewers can ask questions and purchase without leaving the stream.