Neglecting to Create Clear and Compelling CTAs Weak Calls-to-Action Lead to Low Conversions
Posted: Tue May 20, 2025 10:13 am
Your email sign-up forms and landing pages need a strong call-to-action (CTA) that clearly tells visitors what they will get and why they should sign up. Vague CTAs like “Submit” or “Sign Up” don’t create urgency or excitement.
The Psychology Behind Effective CTAs
Good CTAs tap into the subscriber’s desire for value or solve a pain point. Phrases like “Get Your Free Guide,” “Join 10,000 Others,” or “Claim Your Discount Now” are specific and actionable.
How to Craft Better CTAs
Use action verbs and create urgency
Make it benefit-focused, highlighting what the subscriber gains
Use contrasting colors on buttons to make them stand out
Place CTAs strategically—both above the fold and at the bottom of pages
19. Failing to Use Social Proof Social Proof Builds Credibility
People trust what others have tried and liked. Including testimonials, risk managers mailing lead subscriber counts, or endorsements near your signup forms can increase conversion rates.
Examples of Social Proof You Can Use
“Join 50,000+ marketers who receive our weekly tips”
Customer testimonials praising your newsletter or lead magnet
Endorsements from industry experts
Incorporate Social Proof Thoughtfully
Place it near your opt-in forms or on landing pages to reassure visitors that your content is valuable and trusted.
The Psychology Behind Effective CTAs
Good CTAs tap into the subscriber’s desire for value or solve a pain point. Phrases like “Get Your Free Guide,” “Join 10,000 Others,” or “Claim Your Discount Now” are specific and actionable.
How to Craft Better CTAs
Use action verbs and create urgency
Make it benefit-focused, highlighting what the subscriber gains
Use contrasting colors on buttons to make them stand out
Place CTAs strategically—both above the fold and at the bottom of pages
19. Failing to Use Social Proof Social Proof Builds Credibility
People trust what others have tried and liked. Including testimonials, risk managers mailing lead subscriber counts, or endorsements near your signup forms can increase conversion rates.
Examples of Social Proof You Can Use
“Join 50,000+ marketers who receive our weekly tips”
Customer testimonials praising your newsletter or lead magnet
Endorsements from industry experts
Incorporate Social Proof Thoughtfully
Place it near your opt-in forms or on landing pages to reassure visitors that your content is valuable and trusted.