That Tell Stories Build Connection
Posted: Tue May 20, 2025 10:18 am
Ignoring the Power of Storytelling in Emails Emails
People remember stories more than facts or sales pitches. Weaving storytelling into your emails creates emotional engagement and keeps subscribers interested.
How to Incorporate Storytelling
Share your brand’s journey or mission
Include customer success stories or testimonials
Tell stories behind your products or services
Use personal anecdotes in your writing style
Storytelling Makes Your List Feel Like a Community
When subscribers feel part of your story, they’re more likely to stay loyal and engage regularly.
27. Not Using Analytics to Understand Your Audience Data Is training directors mailing lead Your Best Friend
Beyond basic open and click rates, deeper analytics reveal subscriber preferences and behaviors that can inform your email strategy.
Metrics to Track
Which links get clicked the most?
Which types of content generate the best engagement?
How long do subscribers stay on your list?
What topics cause unsubscribes?
Use Insights to Improve
Adjust your content, send times, and segmentation based on what your audience responds to best.
People remember stories more than facts or sales pitches. Weaving storytelling into your emails creates emotional engagement and keeps subscribers interested.
How to Incorporate Storytelling
Share your brand’s journey or mission
Include customer success stories or testimonials
Tell stories behind your products or services
Use personal anecdotes in your writing style
Storytelling Makes Your List Feel Like a Community
When subscribers feel part of your story, they’re more likely to stay loyal and engage regularly.
27. Not Using Analytics to Understand Your Audience Data Is training directors mailing lead Your Best Friend
Beyond basic open and click rates, deeper analytics reveal subscriber preferences and behaviors that can inform your email strategy.
Metrics to Track
Which links get clicked the most?
Which types of content generate the best engagement?
How long do subscribers stay on your list?
What topics cause unsubscribes?
Use Insights to Improve
Adjust your content, send times, and segmentation based on what your audience responds to best.