Overlooking the Importance of Clean and Updated Lists
Posted: Tue May 20, 2025 10:23 am
Dead Emails Hurt Your Deliverability
Inactive or invalid email addresses drag down your sender reputation, causing emails to land in spam folders.
Regular List Cleaning
Remove hard bounces, inactive users, and unsubscribes periodically.
Re-Engagement Campaigns Before Removing
Try to win back inactive subscribers with special offers or quality directors mailing lead surveys before removing them.
38. Failing to Leverage User-Generated Content Build Trust Through Real Stories
Sharing testimonials, reviews, or user-generated photos in your emails or near signup forms adds authenticity.
Encourage Subscribers to Contribute
Invite your audience to share their experiences or feedback. Highlighting their stories makes your content more relatable.
Inactive or invalid email addresses drag down your sender reputation, causing emails to land in spam folders.
Regular List Cleaning
Remove hard bounces, inactive users, and unsubscribes periodically.
Re-Engagement Campaigns Before Removing
Try to win back inactive subscribers with special offers or quality directors mailing lead surveys before removing them.
38. Failing to Leverage User-Generated Content Build Trust Through Real Stories
Sharing testimonials, reviews, or user-generated photos in your emails or near signup forms adds authenticity.
Encourage Subscribers to Contribute
Invite your audience to share their experiences or feedback. Highlighting their stories makes your content more relatable.