Video Campaigns (YouTube)
Posted: Wed May 21, 2025 5:05 am
Content: Create explainer videos, product demos, client testimonials, and educational content.
Targeting: Target based on company size, job title (if available through Google's data), industry, or even specific YouTube channels related to your business.
Performance Max Campaigns: Useful for reaching B2B audiences across all Google channels, especially when paired with strong first-party data (customer lists).
2. Organic Search (SEO):
Keyword Research: Focus on hong kong cell phone number data informational and commercial keywords that businesses use during their research phase (e.g., "benefits of cloud migration," "how to implement ERP," "best project management software reviews").
Content Marketing: Produce high-value, in-depth content like whitepapers, case studies, industry reports, webinars, and detailed "how-to" guides that address complex business problems. Gate some of this content for lead capture.
Technical SEO: Ensure your website is structured for crawling, mobile-friendly, and loads quickly.
Authority Building: Focus on earning high-quality backlinks from reputable industry websites and publications.
3. Google My Business (GMB) for B2B:
While less direct for lead capture than B2C, an optimized GMB listing still builds trust and visibility, especially for B2B service providers with local presence (e.g., accounting firms, IT support, consulting).
Optimize for services: List your specific B2B services accurately.
Reviews: B2B buyers often check reviews; encourage clients to leave them.
4. Google Analytics & Search Console:
Targeting: Target based on company size, job title (if available through Google's data), industry, or even specific YouTube channels related to your business.
Performance Max Campaigns: Useful for reaching B2B audiences across all Google channels, especially when paired with strong first-party data (customer lists).
2. Organic Search (SEO):
Keyword Research: Focus on hong kong cell phone number data informational and commercial keywords that businesses use during their research phase (e.g., "benefits of cloud migration," "how to implement ERP," "best project management software reviews").
Content Marketing: Produce high-value, in-depth content like whitepapers, case studies, industry reports, webinars, and detailed "how-to" guides that address complex business problems. Gate some of this content for lead capture.
Technical SEO: Ensure your website is structured for crawling, mobile-friendly, and loads quickly.
Authority Building: Focus on earning high-quality backlinks from reputable industry websites and publications.
3. Google My Business (GMB) for B2B:
While less direct for lead capture than B2C, an optimized GMB listing still builds trust and visibility, especially for B2B service providers with local presence (e.g., accounting firms, IT support, consulting).
Optimize for services: List your specific B2B services accurately.
Reviews: B2B buyers often check reviews; encourage clients to leave them.
4. Google Analytics & Search Console: