Calls-to-action are important elements of your About Me page and should also look good—which means designing them well. Here are a couple of tips on designing your CTAs:
Use buttons for important CTAs. Buttons visually pop on the page and should be used to austria phone number resource readers to complete important actions. For secondary CTAs, clickable links will suffice.
Use the active voice. Using active voice (as opposed to passive voice) in your CTAs is crucial to conversions, because the active voice elicits an immediate response. Here’s an example:
Use of Active vs Passive Voice on Your Blog's About Page (Screenshot Example)
6. Make Thoughtful Design and Layout Decisions
The last aspect you need to nail when creating an About Me page is the design and overall blog layout you choose to use on the page.
As it can be one of the critical pages on your blog, your About Me page should be attractive and compelling—it must impress the readers that land on it. To achieve this, focus on these three objectives:
Balance text with graphics. For your About Me page to be aesthetically pleasing, you must balance your text and graphics well. This will help keep your readers engaged with a good amount of eye candy while still educating them through text.
Watch the flow. Especially when transitioning from one section to another, make sure there’s a good flow of ideas and conversations. Any break in flow is a distraction and can lead to your readers bouncing off the page.
Stick to your branding. As a blogger, you have a brand (whether you realize it or not). That includes your voice and tone and a color palette, which should inform the copy and visuals you use on your About Me page. In other words, when a visitor moves from your About Me page to another page or post on your blog, they should have an experience that feels the same.
Every design element on your About Me page should communicate both your personality or your vision, which means that your design should serve both form and function.
For all of my best practices on designing a thoughtful layout for your blog (including all of the tools I use to do it here on my own blog), check out: 12 Blog Layout Examples and Best Practices.
Calls-to-action are important elements of
-
- Posts: 17
- Joined: Tue Dec 24, 2024 4:02 am