If your blog layout looks unprofessional,

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If your blog layout looks unprofessional, outdated, confusing, or unappealing—there’s a good chance they’re going to question your credibility (or simply leave).

Here are three crucial reasons why you should care about your blog layout and overall site design.

High Bounce Rate: A high bounce rate is when readers come to your blog and leave azerbaijan phone number material quickly. They don’t spend any real time on your blog, and they don’t click any of your internal links. While a high bounce rate is not solely dependent on your blog layout, it’s definitely a factor. Have you ever come across a blog post that looked like it was from the early 90s? Did you trust the content? Have you opened a blog post only to discover the text was almost impossible to read and there was an overwhelming amount of ads and popups? What do you do with these sites? Chances are, you press the back button and try to find a better source. You may even wonder why Google ranked that site well in the first place. This is why your blog layout matters. You want your blog to be welcoming to your visitors.
Low Rate of Return Readers: Let’s say someone clicks a link to your blog post. Your article has good content and answers their questions. However, they felt your blog was poorly designed and difficult to consume information on. They probably won’t be returning to your blog in the future. That’s a problem because you want returning visitors. People who return to your blog will begin to feel loyal to you and your content. This loyal group of followers is more likely to promote your blog content to their networks—and sign up for your email newsletter. This is the most engaged group of people you can hope to have as a blogger.
Trouble Navigating Your Blog: Your blog layout should be easy to navigate. Your visitors won’t spend a lot of time decoding your website, just to find out who you are or what your site is all about. They should be able to easily locate important links and develop a basic understanding of what your blog has to offer with very little effort.
Now that we’ve defined three compelling reasons why you should create a very thoughtful blog layout, let’s dive in and break down which blog layout elements are most important.