Technical SEO optimization: key things to know
Posted: Tue Dec 24, 2024 9:44 am
The path to a strong digital presence would not be complete without one extremely complex process – SEO optimization.
SEO is divided into several types: off-page and on-page SEO , technical SEO optimization, local SEO optimization , and international SEO optimization . We've already touched on international and local SEO optimization , so now it's time to pay attention to technical SEO.
Technical SEO optimization is a fairly broad topic, so in this blog we will only highlight the basic things you need to know about it.
What is technical SEO optimization?
Technical SEO optimization refers to all those activities aimed at meeting the technical standards of modern web search engines in order to improve organic positioning in search results.
Why is technical SEO optimization important?
No matter how much quality content you have, without a technically jordan phone number data optimized website you can forget about good rankings. Technical SEO optimization is essentially a prerequisite for the success of all other types of SEO optimization.
In the simplest terms, web search engines first have to find, examine (which is called crawling ) , and index a page before an audience can even reach it. After that, there's still a long way to go in terms of technical optimization. There are a million things that go into that, all to improve the user experience and your online presence.
What makes technical SEO so important is that it plays a fundamental role in the fight to get as much organic traffic to your online content as possible. Why is it important to you? Well, the top five organic search results receive more than two-thirds of all clicks.
Additionally, 60% of marketers claim that inbound marketing (blog creation, SEO optimization, social media posts, etc.) is the best source of qualified contacts. Therefore, it is advisable that continuous SEO optimization activities are always part of your business strategy, starting with technical SEO optimization.
Main factors of technical SEO optimization
There are a huge number of things that go into technical SEO optimization, but the most important ones are crawlability, indexability, and website architecture and performance. Of course, they are all interconnected. In this blog, we will look at the key things you need to know about each of them.
Website architecture
Website architecture refers to the organization of content on a website. As we pointed out earlier, simple navigation is one of the important factors for a high conversion rate because it allows users to quickly and easily find everything they are looking for.
However, that's not the only reason. Before visitors can even reach your site, web search engines have to crawl and index it, and a simple structure makes this much easier. It's important to note that crawling and indexing are processes that are performed for each location on your website, i.e. for each individual page within it ( web page ).
For successful crawling and indexing, it is recommended that you establish a logical structure in which individual pages are only a few clicks away from each other. It is also desirable that this logical structure is consistently displayed in each URL, as in the image below. This way, visitors will always know where they are, and the layout of the content will look meaningful to web search engines.
SEO is divided into several types: off-page and on-page SEO , technical SEO optimization, local SEO optimization , and international SEO optimization . We've already touched on international and local SEO optimization , so now it's time to pay attention to technical SEO.
Technical SEO optimization is a fairly broad topic, so in this blog we will only highlight the basic things you need to know about it.
What is technical SEO optimization?
Technical SEO optimization refers to all those activities aimed at meeting the technical standards of modern web search engines in order to improve organic positioning in search results.
Why is technical SEO optimization important?
No matter how much quality content you have, without a technically jordan phone number data optimized website you can forget about good rankings. Technical SEO optimization is essentially a prerequisite for the success of all other types of SEO optimization.
In the simplest terms, web search engines first have to find, examine (which is called crawling ) , and index a page before an audience can even reach it. After that, there's still a long way to go in terms of technical optimization. There are a million things that go into that, all to improve the user experience and your online presence.
What makes technical SEO so important is that it plays a fundamental role in the fight to get as much organic traffic to your online content as possible. Why is it important to you? Well, the top five organic search results receive more than two-thirds of all clicks.
Additionally, 60% of marketers claim that inbound marketing (blog creation, SEO optimization, social media posts, etc.) is the best source of qualified contacts. Therefore, it is advisable that continuous SEO optimization activities are always part of your business strategy, starting with technical SEO optimization.
Main factors of technical SEO optimization
There are a huge number of things that go into technical SEO optimization, but the most important ones are crawlability, indexability, and website architecture and performance. Of course, they are all interconnected. In this blog, we will look at the key things you need to know about each of them.
Website architecture
Website architecture refers to the organization of content on a website. As we pointed out earlier, simple navigation is one of the important factors for a high conversion rate because it allows users to quickly and easily find everything they are looking for.
However, that's not the only reason. Before visitors can even reach your site, web search engines have to crawl and index it, and a simple structure makes this much easier. It's important to note that crawling and indexing are processes that are performed for each location on your website, i.e. for each individual page within it ( web page ).
For successful crawling and indexing, it is recommended that you establish a logical structure in which individual pages are only a few clicks away from each other. It is also desirable that this logical structure is consistently displayed in each URL, as in the image below. This way, visitors will always know where they are, and the layout of the content will look meaningful to web search engines.