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SMART Bank in the franchise network

Posted: Tue Dec 24, 2024 9:52 am
by shukla7789
So far, the offer of Bank SMART has been available only on the Internet. The owner of this brand and BIZ Bank is FM Bank PBP, which decided to modify its operating strategy. The director of the FM Bank partner network - Jacek Biskup announced the creation of a franchise network. By the end of this year, the plans assume the creation of at least several dozen stationary branches.

bank smart reviews logo
Photo: Bank Smart

Smart Bank took the market by storm, becoming the first fully mobile egypt whatsapp database in Poland. The transaction system was designed to easily adapt to the displays and screens of laptops, smartphones and tablets. The bank gained positive opinions among customers with Smart Accounts with its mobile solutions. In this respect, it outpaced most of the competition and set new standards in the financial services sector. It became a simple and cheap bank discount.

AnaCap has decided to expand
It is worth recalling that FM Bank is currently owned by an investment fund originating from Great Britain – AnaCap. It is one of the most experienced investors operating on the European financial market. After the acquisition of FM Bank, some commentators feared that the Smart Bank brand could be sold quite quickly at a profit. However, from the current activities, it is clear that the strategic investor wants to strengthen the position of this bank in Poland and expand its offer. FM Bank PBP itself was created from the merger of two other institutions. Polski Bank Przedsiębiorczości and FM Bank.

Franchise network
As the bank states in official information and press releases, work is currently underway to prepare franchise agreements. When this stage is completed, several dozen potential franchisees will receive offers of cooperation. The plans include creating up to 100 branches of Bank Smart throughout Poland. The institution will therefore cease to be just a virtual financial discount.

fm bank branch
Photo: FM Bank PBP

Customers with Smart Accounts and other products, such as savings accounts and loans, will benefit from this . Current and new customers of the bank will also have access to service in branches. Although, as in the case of the competition, this will probably be an emergency and paid option. Since fewer and fewer people agree to wait in several-ten-minute queues at branches, it is worth treating branches as an additional access channel. Today, we only go to a branch when we cannot handle a matter related to banking products via the Internet, telephone or courier.
Franchisees can count on a large group of constantly growing customer bases, because the market is not yet as saturated in terms of the number of users for Bank SMART. As is the case with the offer of PKO BP, BZ WBK, Alior or mBank.

Competitive offer of SMART Bank
FM Bank PBP very quickly gained a large group of customers. It did this thanks to a very good offer, consisting of services for individual and business customers. It gained the most users thanks to a free to maintain and use personal account, which is Smart Konto. Similarly, the debit card issued to the account is completely free. At the same time, it allows for free withdrawals of money from all ATMs located in Poland. This makes Smart Bank effectively acquire new customers and steal them from the competition, which decided to increase fees.