The last few years have seen major changes in the way users consume online content. We live in a world where companies are expected to constantly publish content across multiple communication channels ( multichannel content ).
A headless CMS content management system can help you meet these expectations.
What is Headless CMS?
We have already talked about what a Headless CMS is and highlighted its advantages and disadvantages for you. Essentially, a Headless CMS is a content management system that separates content from its presentation. Marketing teams create the content, and web developers adapt the presentation of the content to different communication channels.
In this blog, we will highlight seven cases where a Headless CMS is the best option. If any of these cases apply to you, and you are still using a traditional system, it may be time to switch to a Headless CMS!
Case 1: You want to create one piece of content and publish it across multiple channels and devices.
Headless CMS gives you the ability to create content once and automatically publish it to multiple channels. These channels can be websites, apps, voice assistants, chatbots, etc.
You create content within the system and use an application programming interface (API) to publish across channels and devices. This means you don't have to waste time creating multiple versions of the same content in different backend platforms.
Saving time is not the only advantage of a Headless system. It also allows the marketing team to focus entirely on the content itself, as developers will take care of the presentation of the content and the user experience. Therefore, Headless CMS is the right choice for companies that put content first and want to provide a seamless experience for users across all channels.
Case 2: You have several local websites around the world, but you want the main headquarters to retain some level of control.
It is extremely important for global businesses to create content specifically tailored to different regions. This can be a huge challenge as it requires a lot of time and effort to translate lithuania phone number data and localize. Sometimes local teams don’t have the resources and skills to properly manage content. In this case, global marketing teams want headquarters to maintain control over the entire content publishing process.
Headless CMS enables translation, localization, and omnichannel presence – all in one place. This makes it easy to create content tailored to each region. The head office can give local teams permission to publish specific content, while simultaneously overseeing the entire process. In this way, Headless CMS contributes to the efficiency and consistency of work of all teams.
Case 3: You want to reach customers via smart devices.
Artificial Intelligence ( AI) and Virtual Reality ( VR ) are becoming increasingly popular and there is no doubt that they will continue to develop. A large number of households already own smart devices with various services such as Google Home and Alexa. Companies that want to create content for these channels need a CMS that efficiently adapts content to different platforms.
Whether it's virtual experiences or voice-activated ordering, Headless CMS is a great solution because the API allows for easy integration into systems powered by smart devices. Therefore, a Headless system helps you provide a better experience for your customers across all channels.
Case 4: Your marketing team is large and is having difficulty collaborating on content.
When working in the traditional way, you would create content in Word or Google Docs and then import it into various backend platforms. Headless CMS brings you various tools to help you work on content more successfully.
The options available in a traditional CMS are limited. On the other hand, when you connect a Headless CMS to any frontend platform, you get a multitude of options. The most important thing is that teams can work on content simultaneously without fear of interfering with each other's work. Thus, a Headless CMS simplifies the entire process of content creation, management, and editing, and provides the flexibility that large teams need.
Kentic's visual representation of simultaneous text editing options.
Simultaneous content editing enables better collaboration (Source: Kentico Kontent )
Case 5: Security plays a major role.
A headless CMS is usually more secure than a traditional one. This is because the API that powers the content is mostly read-only (does not allow editing). It is also possible to apply an additional layer of protection to the API.
Another important factor is the separation of content from display. They are generally located on separate servers and domains, which provides additional security.
If security is your priority, then Headless is the right choice for you, as it is better protected from potential cyber attacks.
Case 6: You are creating content for a mobile app and don't have a website.
Headless systems are more popular among mobile developers than traditional ones because their API allows them to push content directly to iOS or Android from the same backend platform.
Additionally, traditional systems have many features that you may not need. They are more difficult to maintain because they require a huge number of files and a lot of coding. A headless CMS is far less demanding and provides a simple approach to content creation. This allows content to load faster, which is extremely important for mobile applications given the limited bandwidth .
Case 7: You work with legacy applications.
As technology advances, legacy applications and systems (outdated applications/systems that are still in use) lose functionality. However, they contain important data that companies do not want to lose. Therefore, in most cases, a complete system replacement is not an option.
The key reason why Headless CMS is the best option for companies using legacy applications is its API. Using the API, it is possible to modernize outdated applications, i.e. improve their functionality while preserving data.