Shopping in 2023: Discover the trends in current consumer behavior
Posted: Tue Dec 24, 2024 10:58 am
Shopping in 2023: Online or In-Person? Discover the Trends in Current Consumer Behavior
The digital age has transformed consumer behavior of all ages.
A recent survey by GS1 Brazil highlights the growth of marketplaces and price comparison sites in the country.
Thus, according to the survey, 47.8% of respondents use marketplaces, while 47.1% opt for price comparison portals and almost 44% prefer shopping apps on their smartphones.
Summary
What do you mean you have to leave the house to buy something?
But what about the root consumer?
You said… Influencer?
How did we live before Pix?
Now that you know, reach out!
Zydon Link: Marketplace Hub
Zydon B2B
What do you mean you have to leave the house to buy something?
In summary, the most sought-after items in online shopping honduras whatsapp database to the survey are: cell phones, accessories and computers.
In 2020, 38% of consumers purchased these products online, and that number increased to almost 43% in 2022.
Here we see a strong influence of the pandemic period that has forever changed the way modern man consumes. If you were one of those influenced, you have probably been taking advantage of your “paid receipts”.
Another segment that showed significant growth was clothing and footwear , with an increase from 19.8% in 2020 to 29.9% in 2022.
But what about the root consumer?
In in-person shopping, consumer experience is a determining factor.
Currently, more than half (51.8%) of respondents prefer to try products before purchasing them, while 49.7% seek personal service and 47.9% want prices equivalent to those found online.
In other words, even if you leave your home to live this experience seeking “safety” in your purchase, the influence of online is still very present.
And that's not all. The opinions of other consumers have a great influence on purchasing decisions, with more than 74% of consumers relying on reviews to make their final purchase.
Do you encourage and value your users’ comments? Know that it is one of the key factors in promoting more sales in your business.
You said… Influencer?
You may have already considered hiring an influencer from your city. Just to give you an example, 56% of people who buy in person take into account the opinion of experts on social media.
Above all, modern consumers place great value on clear product identification .
How did we live before Pix?
Regarding payment methods, Pix is consolidated as the favorite option for 96% of Brazilians, followed by debit and credit cards (54%), cash and contactless payments (32%) and bank slips (18%).
Checks are still used by 6% of respondents. (Yes, you read that right!)
Now that you know, reach out !
These changes in consumer behavior reinforce the importance of following trends and adapting to new market preferences.
Ensuring that your business can meet customer expectations in an increasingly connected and digital world is as important as having a Sankhya ERP, which puts you ahead of many competitors in the market, allowing you to have control and management of your processes from end to end.
If you already have the Sankhya ERP , and sell or want to sell online, in marketplaces and e-commerces, know that Zydon has developed two solutions integrated with the Sankhya ERP that have come to revolutionize this market:
The digital age has transformed consumer behavior of all ages.
A recent survey by GS1 Brazil highlights the growth of marketplaces and price comparison sites in the country.
Thus, according to the survey, 47.8% of respondents use marketplaces, while 47.1% opt for price comparison portals and almost 44% prefer shopping apps on their smartphones.
Summary
What do you mean you have to leave the house to buy something?
But what about the root consumer?
You said… Influencer?
How did we live before Pix?
Now that you know, reach out!
Zydon Link: Marketplace Hub
Zydon B2B
What do you mean you have to leave the house to buy something?
In summary, the most sought-after items in online shopping honduras whatsapp database to the survey are: cell phones, accessories and computers.
In 2020, 38% of consumers purchased these products online, and that number increased to almost 43% in 2022.
Here we see a strong influence of the pandemic period that has forever changed the way modern man consumes. If you were one of those influenced, you have probably been taking advantage of your “paid receipts”.
Another segment that showed significant growth was clothing and footwear , with an increase from 19.8% in 2020 to 29.9% in 2022.
But what about the root consumer?
In in-person shopping, consumer experience is a determining factor.
Currently, more than half (51.8%) of respondents prefer to try products before purchasing them, while 49.7% seek personal service and 47.9% want prices equivalent to those found online.
In other words, even if you leave your home to live this experience seeking “safety” in your purchase, the influence of online is still very present.
And that's not all. The opinions of other consumers have a great influence on purchasing decisions, with more than 74% of consumers relying on reviews to make their final purchase.
Do you encourage and value your users’ comments? Know that it is one of the key factors in promoting more sales in your business.
You said… Influencer?
You may have already considered hiring an influencer from your city. Just to give you an example, 56% of people who buy in person take into account the opinion of experts on social media.
Above all, modern consumers place great value on clear product identification .
How did we live before Pix?
Regarding payment methods, Pix is consolidated as the favorite option for 96% of Brazilians, followed by debit and credit cards (54%), cash and contactless payments (32%) and bank slips (18%).
Checks are still used by 6% of respondents. (Yes, you read that right!)
Now that you know, reach out !
These changes in consumer behavior reinforce the importance of following trends and adapting to new market preferences.
Ensuring that your business can meet customer expectations in an increasingly connected and digital world is as important as having a Sankhya ERP, which puts you ahead of many competitors in the market, allowing you to have control and management of your processes from end to end.
If you already have the Sankhya ERP , and sell or want to sell online, in marketplaces and e-commerces, know that Zydon has developed two solutions integrated with the Sankhya ERP that have come to revolutionize this market: