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Skilled professionals are considered passive Shockingly, % of skilled professionals are considered passive candidates. This means they are not actively looking for a new job, but they may be open to the right opportunity if presented with the right offer. So how do you attract this top talent in a competitive environment? Enter recruitment marketing. and the science of attraction and attraction It’s the art and science of attracting and engaging talent by building a strong employer brand.

Think of your employer brand as your company’s reputation as a phone number library place to work. A strong employer brand resonates with your ideal candidate, showcasing your company culture, values ​​and the unique experience you offer. You tell your story Recruitment marketing allows you to tell your story in a compelling way, attracting candidates who are not only qualified but also a cultural fit. The benefits of a well-executed recruitment marketing strategy are undeniable.

Studies show that it can significantly reduce your cost per hire. Highly qualified candidate pool By attracting a pool of highly qualified candidates, you can spend less time and resources sifting through unqualified applications. In addition, recruitment marketing can greatly increase your brand awareness. By actively engaging with potential candidates on social media and through informative content, you can build a stronger presence in the talent market.