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Companies with strong employer brands receive % more applications per job opening. Improve your quality Recruitment marketing can improve quality of hire by %. The good news is: Recruitment marketing is more than just a flashy campaign. It’s a data-driven strategy that can demonstrably improve your recruiting process.

We’re talking about lower cost per hire, increased brand awareness, and a talent pool filled with qualified candidates. We will explore Buckle up, because we’re about to dive into the fascinating history and powerful phone number library future of recruitment marketing. The Evolution of Recruiting: 1980s to 2000s Long before the digital age, recruiting was a much more local affair. Before the 1980s, skilled workers were often found through word-of-mouth recommendations or physical posters posted in town squares or clubhouses.

Looking for disciples to rely on Imagine a blacksmith seeking an apprentice and relying on the whispers and shouts of the community to find the right person. The early 1950s ushered in a new era with the rise of the printing press. Classified ads in newspapers and trade publications became the preferred method of attracting candidates. Basic and main focus These ads were basic, focusing primarily on job descriptions and requirements.