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Your company Blog posts are the best option for expressing your brand’s personality. You have the opportunity to weave the two together and show your audience that you represent not only your company and products, but also your own wonderful and quirky self. People trust people, so this is the best way to build rapport and trust to start building your brand. The development team creates miracles Who doesn’t love a good story? Your company blog is also the perfect place to tell your brand story.

Talk about how your founders came up with the idea for your phone number library widget. Serialize it and publish it. How about a recent win? Maybe your infrastructure team eliminated the impossible and restored the site after a catastrophic failure. Who doesn't like a deep dive? Or maybe your development team pulled off a miracle and released a record number of bug fixes in a single day. Whatever the story is, tell it on your blog.

Then, tease it on your social media channels with a link to the blog post. You have thousands For that matter, who doesn't love a deep dive? Is there something shaking up your industry? Write about it. Be detailed. Get into the weeds and make your opinion known. On the blog, that is. It's your place to dive into industry happenings, upcoming releases, stories from your internal team members, and anything else.