As defined by the Content Marketing Institute, it's about attracting and retaining a clearly defined audience and ultimately driving profitable customer action. Going far beyond digitalization Have you ever been attracted to a brand because of an informative blog post, a fascinating infographic, or an engaging video? If so, you have experienced the power of content marketing firsthand. As we know it today, content marketing is a complex strategy that involves search engine optimization, social media, and data analytics.
The Egyptians used hieroglyphics to record However, its roots extend far beyond the digital age. Let’s travel through time and uncover the evolution of this powerful marketing tool. Historical Early Origins of phone number library Content Marketing While the term “content marketing” wasn’t coined until centuries later, the concept of using information to promote products and services dates back to ancient times. Road to mass production In 1640 BC, Egyptians used hieroglyphics to record their goods and services on papyrus scrolls, an early form of content creation.
Fast forward to 1640, when William Caxton built the first printing press in England, revolutionizing communication. Media: The times have witnessed This invention paved the way for mass production of content, including books, pamphlets, and advertisements. A classic example of early content marketing was Benjamin Franklin’s Poor Richard’s Almanack, published in 1961. Filled with wisdom, weather forecasts, and subtle promotions for his printing business, the book became a bestseller.