How to Solve the High Cost of Customer Acquisition: RetailCRM 10 Updates

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WhatsApp mailings, abandoned cart, welcome chains, AI tools and other new features of the system
04/25/2024 ⏱ 12 minutes
RetailCRM 10 Updates: How to Solve the High Cost of Customer Acquisition
In March 2024, we introduced a large pool of system updates. With their help, businesses will be able to improve the shopping experience, solve the problem of high customer acquisition costs, increase loyalty and sales.
Watch the presentation of new RetailCRM 10 products at Digital Retail 2024
Send out mailings in WhatsApp and attract more clients from the messenger


Increase repeat sales, LTV and customer kuwait phone numbers loyalty with new marketing rules


Launch an omnichannel loyalty program


Manage sales and customer service


Distribute the load in Chats and increase the conversion of dialogues into orders


Develop customer service with artificial intelligence


Get real-time analytics with new widgets in the mobile app


Control your managers' calls with a mobile app


Speed ​​up delivery and simplify the payment process for the customer: new mobile tools for couriers

Send out mailings in WhatsApp and attract more clients from the messenger
Interacting with customers has become easier: we have added segmented WhatsApp mailings to the system. Collect customer data, segment them by different parameters and send messages to the messenger.
How Customer Segmentation Can Help Your Business
With official integration with WhatsApp Business API, you can write to clients first and verify templates directly from the system.
A detailed guide to WhatsApp Business API
Example of a multimedia message
You can add images, videos, documents and action buttons to your WhatsApp broadcast
Cascade mailings will help optimize your marketing budget. Thanks to the emergence of WhatsApp, this mechanic is now also available in RetailCRM. Alternate channels of communication with the client to reduce the cost of mailing and "reach" the buyer. You can start with a cheaper email channel, and then send a message to WhatsApp to those who did not read the letter.
Cascade Mailings: How to Reduce WhatsApp Costs and Reach the Client
Increase repeat sales, LTV and customer loyalty with new marketing rules
We've added four rules to help you engage with your audience even more precisely and get more orders and clicks. You can find them in the Marketing - Rules section.
Welcome chains in RetailCRM
New marketing rules are available in the section "Marketing" - "Rules"
New marketing rules are available in the section "Marketing" - "Rules"
New mechanics will allow you to return customers to the store using mailings, increasing primary and repeat purchases.

Welcome chain. Establish contact with new customers, introduce them to the product, send them relevant offers and lead them to purchase.

Abandoned Cart: Remind customers about items they left in their cart to maintain interest and complete their purchase.

Reactivation: Set up special offers to re-engage customers and increase retention.

Change of bonus account. Inform loyalty program participants about bonuses accrual or expiration to motivate them to spend them.

The rule can be configured once, and then it will trigger itself when the specified conditions are met.
Increase sales, loyalty and customer LTV on autopilot
Launch an omnichannel loyalty program
The loyalty program has become truly omnichannel. We have added integrations with MoySklad and 1C so that in any offline store the seller can register the client in the loyalty program and inform him about the accrual or burning of bonuses. This will help motivate the client to make new purchases.
Launch a loyalty program in 30 minutes
Loyalty program in RetailCRM
In RetailCRM you can set up a loyalty program for bonuses or discounts
In RetailCRM you can set up a loyalty program for bonuses or discounts
Manage sales and customer service
The RetailCRM 10 operating block has received four important updates at once:

Multicurrency
Working with services
Validation constructor
Tasks 2.0

Multicurrency . Now you can work with different currencies in one RetailCRM account. Set product prices in the local currency of the store, separate delivery and payment types, keep records and manage sales in different countries.
Working with services. Now businesses can correctly account for retail services, such as assembly, installation or design project. Services are added to the order as a separate item and are separately accounted for in the fiscal receipt. This simplifies interaction with clients, and the system can be worked with more flexibility.
Case Autopodbor: how to increase turnover by 150% and save 700,000 rubles on wages
Validation designer. Set conditions under which the manager will not be able to change the data in the order, client or task. For example, prohibit saving the order without a phone number. Control employees and reduce human errors with a simple and clear interface.

Tasks 2.0. Control the execution of tasks by managers and save time on routine operations. For this purpose, the following appeared in tasks:

Tags. Allow you to manage tasks from three sides: adjust priorities, use them as statuses, divide tasks into categories: sales, customer service, marketing.

Comments. In them you can discuss the task with colleagues, exchange opinions and ideas, make follow-up calls.

History. Will help track what happened with the task. The work of managers will become more transparent, and it will be easier to control them.
History in the task
In the task history, employees can see who made changes and when. Work will become more organized and there will be no chaos in tasks
Distribute the load in Chats and increase the conversion of dialogues into orders
To help more conversations end in sales, we've created new widgets and analytics reports for Chats.

Sales funnel in Chats: see at which stages the most orders are "idle" and increase the conversion of conversations. The widget will show the conversion of chats into sales and help evaluate at which stages the most orders accumulate. Optimize the work of managers and increase the efficiency of communication in chats.
Increase sales in chats and grow a loyal audience

Sales funnel in Chats
The widget "Sales Funnel in Chats" will clearly show the conversion from dialogues to orders
Expired Dialogues: evaluate the quality of your managers' work, improve customer service and optimize personnel costs. Now you can see chat statistics for each manager, view information about expired and processed dialogues, evaluate your employees' work and optimize costs.
Expired Dialogues in Chats
The Dialogues by Managers report will show the number of overdue and active dialogues
Chat Load by Hour: analyze and distribute resources so that you can quickly respond to clients even during peak hours. The widget will show the load on managers in chats by day and hour. This will help you correctly distribute responsibilities, speed up communications, and ensure that even during “hot” hours, no client is left without an answer.
Chat load
The darker the area on the graph, the more dialogue there is during that period.
Develop customer service with artificial intelligence
New AI tools will allow you to analyze and evaluate the quality of communication between managers and your clients:

summary of dialogues in Chats;
call transcription;
auto-tagging and call evaluation;
chat rating.

Dialogue summary in Chats. View a brief summary of dialogues and save employees' time. The AI ​​bot will make a summary of the correspondence with the client, and the manager will be able to delve into the issue faster. The response speed will increase, and dialogues will be converted into sales faster.