Client Engagement Growth Partner

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Because of their uniqueness and scarcity, these products can command a higher price in the markon a ladder type, which generally includes three levels: Free users: can watch free content Gold VIP membership: annual fee 78 yuan Diamond VIP membership: annual fee 9 yuan This multi-tiered pricing can meet the needs of different users while maximizing revenue. Membership packages of different lengths: monthly, quarterly, annual fee iQiyi also offers membership packages of different lengths to meet the different needs of users: Monthly fee: 6 yuan gold VIP and 9.9 yuan diamond VIP Quarterly fee: 5 yuan gold VIP and 7 yuan diamond VIP Annual fee: 78 yuan gold VIP and 9 yuan diamond VIP This flexible pricing strategy can attract users with different spending habits, and can also encourage users to choose long-term membership and increase user stickiness.



Joint members cooperating with other merchants iQiyi also canada email list cooperates with other merchants to launch joint memberships, such as cooperation with JD and Watsons. This strategy not only expands your user base but also increases revenue through cross-selling. Various preferential activities iQiyi often runs various promotions, such as new user discounts, limited-time 5% discount, etc. These activities can stimulate users to purchase, increase conversion rates, and also attract new users to try membership services. Through these different pricing strategies, iQiyi is able to maximize its membership revenue while meeting the needs of different users.



Paid Conversion: Optimize the efficiency of paying users The third level of the monetization pyramid is paid conversion, which improves user willingness to pay and behavior. This link focuses on how to increase the proportion of users who convert into paying users according to the established monetization model and pricing strategy. . The Leverage Formula for Paid Conversions The essence of paid conversion can be expressed in a simple formula: User Perceived Value > Perceived Price + Resistance and Concerns This formula clearly shows that users will only be willing to pay if they believe that the value a product brings is greater than their perceived price plus various resistances and concerns.