Focus only on discounts

[rakibhasan09]

For many brands and marketers, Black Friday seems to be all about discounts. After all, price cuts and special offers are often the main magnet for customers looking to snag a great deal. However, the world of promotions is vast, and there are many other ways to attract shoppers.

Here are some ideas you can try instead of regular discounts:
BOGO promotions (Buy one product - get the second one for free)
Buy-one-get-one-free promotions are a great way to attract customers who want the most value. Buy-one-get-one-free can vary, such as “one free” or “one 50% off,” but the main focus is on the customer’s perception taiwan telemarketing data of the money saved. It’s important that the promotion is for products that customers will want to buy in multiples.


Free shipping
Even a small shipping fee can cause customers to abandon their purchases or make them hesitant. Offering free shipping during Black Friday can help get customers through to their final online purchase.

Gifts with purchase
Like a BOGO promotion, a free gift can attract customers with the idea that they will get more than they paid for. This could be a small item, like a bag or a toy, or a more expensive gift, like a bracelet or a piece of jewelry. Regardless of the size, a free gift can help you encourage shoppers to make a purchase they might not have made otherwise, given the opportunity to receive the gift.

Mistakes in Audience Targeting
The importance of understanding your audience becomes critical, especially during Black Friday. It’s not just your typical target group that may be shopping during this time. Often, it’s those looking for gifts for your core customers who become active buyers.

Therefore, when launching marketing campaigns, it is necessary not only to pay attention to the core audience, but also to understand who can act as a potential buyer giving a gift to your key audience. This approach allows you to avoid mistakes in targeting, attracting the attention of both current and potential customers during the period of intensive sales.