Google bets on mobile formats
Posted: Thu Dec 26, 2024 6:26 am
I told you before and it's true, it seems that everything revolves around mobile. New partners and new ad formats are emerging , more adapted, attractive and interactive, focused on purchases . These partners are, for example:
LIKEtoKNOW.i : to buy clothes you see on Instagram
Curalate : 3-in-1 monitoring and analysis tool for Facebook, Pinterest and Instagram
Polyvore : (From Yahoo), fashion and beauty ecommerce.
It seems that Google does not stop innovating in this regard and wants to offer more options related to product searches by improving product listing ads. In Spain, they can only be seen on YouTube, while in other countries they can be seen from Google images and third-party websites. The idea is to have "shop de look" ads available for keyword searches, as is now the case with the Shopping Network product listing ads.
The mobile format is designed for broad queries. Google says that 40% of product queries are for general terms: “wedding dress” “women's boots” “black handbags”
What we know so far is that the ads will have one main image and two on the sides. When the user clicks on the ad, it expands and offers the user related images, looks, outfits, clothes with prices and related content of interest. If they click on one of these products again, they are redirected to the destination page to make the purchase.
shop the look ads
Example and preview of a “shop the look” ad
6. Product Ads: “Shooping Ads” on Youtube
Google calls these TrueView ads for shopping campaigns. They are Shopping-style product armenia telegram lead that are visible at the bottom of the video (below the description) or within the video or on the side. The idea is to offer an interactive video that shows the product while also providing information links that facilitate the purchase.
These ads use, just like Shopping, the product feeds that must be registered in Google Merchant Center . Carousels can have up to 6 cards and each card contains a photo, description, price and destination URL.
They are created like a normal video campaign but selecting the “Shopping” option and then the merchant ID (after registering and linking G. Merchant) and then selecting “product filter” if you want specific ones or “None” to advertise all products.
Shopping Ads for Youtube
Trueview Shopping Ads Sidebar
Trueview Shopping ad corrousel
shopping-ads-on-youtube
7. Adwords Next: the new Google Adwords interface
Along with the features, we also had some design surprises. The latest version of Google Adwords was becoming outdated, and was even criticized by some advertisers who demanded a more intuitive, agile and accessible panel.
What are the most important changes?
The new design will not affect how campaigns work or how they are currently structured and created. The change is focused on usability:
Campaigns will still be displayed in the sidebar and their groups, but the location of the levels will change. They will no longer be in the center but will also be in the lateral bar of the screen.
In addition to the “Overview” section , we have 7 shortcuts to edit the campaign
There are shortcut buttons to location, scheduling and device reports (previously within settings)
In the overview we have a summary and graph of the 4 main KPi's : Clicks, Conversions, Cost and CTR
We also see more visually the performance of the groups in Top Ads Group and a comparison between devices.
New Google Adwords
The change will affect all accounts over the next few months. A final design will be available at the end of 2017. Initially, they have been doing it with a selection of advertisers to test whether it works and to receive feedback from them.
LIKEtoKNOW.i : to buy clothes you see on Instagram
Curalate : 3-in-1 monitoring and analysis tool for Facebook, Pinterest and Instagram
Polyvore : (From Yahoo), fashion and beauty ecommerce.
It seems that Google does not stop innovating in this regard and wants to offer more options related to product searches by improving product listing ads. In Spain, they can only be seen on YouTube, while in other countries they can be seen from Google images and third-party websites. The idea is to have "shop de look" ads available for keyword searches, as is now the case with the Shopping Network product listing ads.
The mobile format is designed for broad queries. Google says that 40% of product queries are for general terms: “wedding dress” “women's boots” “black handbags”
What we know so far is that the ads will have one main image and two on the sides. When the user clicks on the ad, it expands and offers the user related images, looks, outfits, clothes with prices and related content of interest. If they click on one of these products again, they are redirected to the destination page to make the purchase.
shop the look ads
Example and preview of a “shop the look” ad
6. Product Ads: “Shooping Ads” on Youtube
Google calls these TrueView ads for shopping campaigns. They are Shopping-style product armenia telegram lead that are visible at the bottom of the video (below the description) or within the video or on the side. The idea is to offer an interactive video that shows the product while also providing information links that facilitate the purchase.
These ads use, just like Shopping, the product feeds that must be registered in Google Merchant Center . Carousels can have up to 6 cards and each card contains a photo, description, price and destination URL.
They are created like a normal video campaign but selecting the “Shopping” option and then the merchant ID (after registering and linking G. Merchant) and then selecting “product filter” if you want specific ones or “None” to advertise all products.
Shopping Ads for Youtube
Trueview Shopping Ads Sidebar
Trueview Shopping ad corrousel
shopping-ads-on-youtube
7. Adwords Next: the new Google Adwords interface
Along with the features, we also had some design surprises. The latest version of Google Adwords was becoming outdated, and was even criticized by some advertisers who demanded a more intuitive, agile and accessible panel.
What are the most important changes?
The new design will not affect how campaigns work or how they are currently structured and created. The change is focused on usability:
Campaigns will still be displayed in the sidebar and their groups, but the location of the levels will change. They will no longer be in the center but will also be in the lateral bar of the screen.
In addition to the “Overview” section , we have 7 shortcuts to edit the campaign
There are shortcut buttons to location, scheduling and device reports (previously within settings)
In the overview we have a summary and graph of the 4 main KPi's : Clicks, Conversions, Cost and CTR
We also see more visually the performance of the groups in Top Ads Group and a comparison between devices.
New Google Adwords
The change will affect all accounts over the next few months. A final design will be available at the end of 2017. Initially, they have been doing it with a selection of advertisers to test whether it works and to receive feedback from them.