Offer your product for pre-sale

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pappu6327
Posts: 10
Joined: Thu Dec 26, 2024 6:01 am

Offer your product for pre-sale

Post by pappu6327 »

Don't wait until you have a product for sale to start getting potential buyers. Most sellers wait. Don't be like the majority. Be different. Be smarter. Be better.

If you know you're going to have a product in X days or months; if you're an artist and you produce with your own hands; if you've created an online course; create HYPE and pre-sell. Why?

1. Because you will get new emails.

2. Because you will increase future sales (and not so future sales if you do what I will tell you shortly).

3. Because you will raise curiosity and hype (how I hate and love this word in equal parts).

Create a landing page advertising the product or service and start collecting emails. “Be the first to know when we release X.”

Plus, you can get sales before the product even goes on sale. How? We don't even have the product yet!!! By offering a discount to people who buy it before it goes on the website.

Waterstones , a really cool bookstore in the UK, uses this australia telegram data whenever they're releasing a bestseller. They announce (both on their website and on social media) that in a few months (sometimes even half a year) they'll be putting that book on sale and they urge you to sign up to the list to be the first to know the date. Plus, they always offer a discount (50%, yay!) if you buy the book before it goes on sale.

It works for me.

pre-sale-waterstones-book

This technique is also ideal for trying out ideas before you actually put them into practice. Thinking of writing an eBook? Offering a particular pair of sneakers in your store? Advertise the product(s) on different landing pages and see which ones are most interesting.

large-icon-2-454. Create sale notifications
I'm sure you know someone (if you know Lourdes, a friend of mine, you already know someone) who buys products simply because they are on sale. Do they need what they buy? Probably not, but it is on sale. It's that simple.

Cross-country skis at 50% off? I'll buy it. Even if I've never skied in my life. Four Dolce&Gabanna bags at 80% off? I'll buy it. Even if my closet is full of bags. A flight to Prague for only €10? I'll buy it. Even if I know I have to work at that time.

Sales are something bigger than us. We go crazy when we see discounted products. The monster inside us wakes up and tells us: “Girl, buy NOW, they have reduced it by 35%, it is a bargain” (yes, I also have this monster and I lied to you, I don’t have any friends called Lourdes).

We love getting a good deal. A discount. A freebie. Anything that makes it seem like we've won the deal. And what we love even more is getting a good deal before anyone else. Right? That's why we don't hesitate to give our email to a store if they promise us that we'll be the first to find out about their upcoming sales or private discounts.

Create a pop-up to collect your users' email addresses in exchange for notifying them when you have sales and when you create special promotions.

big-icon-3-685. Offer a freebie in exchange for the email
Another strategy that never fails when it comes to getting emails from an online store is to offer a freebie. A what? A FREEBIE. What is that? A freebie is a sample of a product or service that you offer for free in exchange for something. This something can be an email, sharing your content, leaving a comment, etc.

Amazon is great at using this strategy. Any Kindle version of any book they sell, you can download a chapter for free.
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