– Social networks are not a fad but a change , and they do not, and will not, replace personal relationships

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– We are currently experiencing a period of crisis that has reduced the life expectancy of companies from 43 years to just 14. Right now, in order to survive, the short term must be prioritized over the long term. To overcome this period of recession, one of the keys is to focus on internal resources because they are the most solid foundation of companies, and not to focus on the external environment.

– Reason (strategy) and emotion (involvement and affiliation) must always go hand in hand in the business environment. The power of affiliation is infinitely more powerful than strategy.

– We must not see this current crisis as a threat, but as an car owner data opportunity : New times, new challenges, new opportunities.

– The 4 trends of Daemon Quest: 1) return to the customer (in general we care about many things but very little about our customers, and we do very little for them), 2) segment customers (divide them so we can offer each segment what they want and need), 3) innoviquity (being available at all times and on all channels), and 4) LowXury (that is, low-cost luxury, since consumers are increasingly more efficient, smarter and buy in groups). One of the conclusions of these trends is: Customers + Innovation = Growth .

Yesterday afternoon was full of excellent presentations, professional experts and personalities, and facilities and organization that more than met the expectations of the attendees, and offered us useful and very interesting key ideas to be able to face the future successfully, which were summarized with the following phrase: New Times, New Challenges, New Opportunities.

If you participated in the event and want to give your opinion, ask any of the speakers a question or stay informed about the different Hoy es Marketing meetings, you can do so through the Hoy es Marketing Blog.