How to Brainstorm and Generate Creative Ideas for Your Business
Posted: Thu Dec 26, 2024 7:18 am
Companies must constantly make decisions, solve problems or look for alternatives to certain problems and procedures and improve their processes. To tackle these types of situations and avoid choosing the most common solutions, which ultimately lead to the same starting point, it is interesting to use creativity techniques such as Brainstorming to generate innovative and effective solutions.
What is Brainstorming?
Brainstorming is a creative technique, invented in 1939 by Alex Faickney Osborn , which is based on the interaction between members of a group to create new ideas on a specific topic.
Definition: Brainstorming, also known as brainstorming or brainstorming , is a group creative technique whose objective is the generation of new ideas on a specific topic or problem in a relaxed environment.
According to this technique, the interaction between the different members of the group enhances creativity and generates ideas that would not be achieved if they worked individually. In this way, thanks to group work , the ideas of the users are fed back to those of the other members of the group.
What is a Brainstorming for?
Brainstorming is primarily used to:
Generate a lot of ideas. An example would be when you want austria telegram phone numbers start a business and you don't know what to set up.
Improve the creativity of your work teams. For example, when you are asked to create a logo for a client.
Look for new opportunities to solve problems or improve a company process.
Using brainstorming helps to solve problems, generate innovative solutions and overcome complacency in a particular job or situation. Sometimes, it can also help to find ideal business opportunities to implement in a company.
Pros and Cons of Brainstorming
seo performance Step-by-step brainstorming session
Phase 1. Brainstorming preparation
Before conducting a brainstorming session, it is necessary to know several fundamental aspects of brainstorming, such as the basic rules , the figures involved in the session, the space in which it is carried out and, finally, common mistakes to avoid at all costs. In this way, all the necessary steps are taken to ensure that the brainstorming is successful and it is easier to achieve the set objective.
There are four main rules that must be followed when doing Brainstorming:
Suspend judgment
During the process of generating ideas, there is no need to make any assessment or criticism of them. Ideas are simply noted down, and evaluation is done afterwards. This rule is very important and perhaps the one that is most difficult for people to follow, since we are trained to be analytical and practical.
Think freely
The most practical ideas often come from other ideas that are mostly unfeasible. For this reason, it is very important for an effective brainstorming session that users think freely and come up with impossible ideas . In this way, you can get away from logical and habitual ideas, thus encouraging the creation of new solutions.
It is easier to perfect an idea than to create a new one.
Quantity is important
Brainstorming is about generating a large number of ideas and then choosing the best one. This is for two reasons:
At first, the most obvious and common ideas usually appear in the mind, so these ideas are not innovative.
The more ideas are generated in the session, the more can be chosen, combined and adapted to solve the problem posed at the beginning.
Multiplier effect
Brainstormers not only contribute their own thoughts, but can also suggest improvements or combine ideas that others have. In this way, ideas that some users have serve as a stimulus for the other participants .
What is Brainstorming?
Brainstorming is a creative technique, invented in 1939 by Alex Faickney Osborn , which is based on the interaction between members of a group to create new ideas on a specific topic.
Definition: Brainstorming, also known as brainstorming or brainstorming , is a group creative technique whose objective is the generation of new ideas on a specific topic or problem in a relaxed environment.
According to this technique, the interaction between the different members of the group enhances creativity and generates ideas that would not be achieved if they worked individually. In this way, thanks to group work , the ideas of the users are fed back to those of the other members of the group.
What is a Brainstorming for?
Brainstorming is primarily used to:
Generate a lot of ideas. An example would be when you want austria telegram phone numbers start a business and you don't know what to set up.
Improve the creativity of your work teams. For example, when you are asked to create a logo for a client.
Look for new opportunities to solve problems or improve a company process.
Using brainstorming helps to solve problems, generate innovative solutions and overcome complacency in a particular job or situation. Sometimes, it can also help to find ideal business opportunities to implement in a company.
Pros and Cons of Brainstorming
seo performance Step-by-step brainstorming session
Phase 1. Brainstorming preparation
Before conducting a brainstorming session, it is necessary to know several fundamental aspects of brainstorming, such as the basic rules , the figures involved in the session, the space in which it is carried out and, finally, common mistakes to avoid at all costs. In this way, all the necessary steps are taken to ensure that the brainstorming is successful and it is easier to achieve the set objective.
There are four main rules that must be followed when doing Brainstorming:
Suspend judgment
During the process of generating ideas, there is no need to make any assessment or criticism of them. Ideas are simply noted down, and evaluation is done afterwards. This rule is very important and perhaps the one that is most difficult for people to follow, since we are trained to be analytical and practical.
Think freely
The most practical ideas often come from other ideas that are mostly unfeasible. For this reason, it is very important for an effective brainstorming session that users think freely and come up with impossible ideas . In this way, you can get away from logical and habitual ideas, thus encouraging the creation of new solutions.
It is easier to perfect an idea than to create a new one.
Quantity is important
Brainstorming is about generating a large number of ideas and then choosing the best one. This is for two reasons:
At first, the most obvious and common ideas usually appear in the mind, so these ideas are not innovative.
The more ideas are generated in the session, the more can be chosen, combined and adapted to solve the problem posed at the beginning.
Multiplier effect
Brainstormers not only contribute their own thoughts, but can also suggest improvements or combine ideas that others have. In this way, ideas that some users have serve as a stimulus for the other participants .