From A “big Rock” #content Piece

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When This Happens, You Have Two Choices: Wait For Inspiration To Strike Or Develop A System To Find Stellar Ideas To Fill The Calendar.this Post Is Not For Those Who Choose To Hold Out For A Flash Of Creative Inspiration. It’s For Anyone Who’s Ready To Do The Dirty Work Of Finding Hidden Content Opportunities To Shape And Polish Into Something Brilliant. Just Frack Iti Know One Content Team That Plans A “big Rock” Content Piece Each Quarter, Then Creates A “frack Map” To Document All The Ways That Big Rock Can Be Broken Into Pieces To Extract More Value.

(Think Of Fracking In The Oil-and-gas-industry Sense, Not The benin whatsapp number database Battlestar Galactica Expletive.)create A “frack Map” To Extract More Value, Says @kmoutsos.share On Xoften, The Big Rock Is An E-book. But A Video Offers Fracking Opportunities, Too. Consider Cmi’s Documentary The Story Of Content: Rise Of The New Marketing. The Nearly -minute Version Has Attracted Hundreds Of Thousands Of Views Since Our Video Team Cut The Documentary Into A Series Of Shorter Videos Highlighting Brands With Great Content Marketing Stories.

Each Of These “fracked” Videos Has Racked Up Thousands Of Views, And One Of The Most Enduring Content Marketing Examples – The Furrow From John Deere – Has Earned More Than , Views On Its Own.if You Haven’t Fracked Your Big Content Rocks (E-books, White Papers, Research Reports, Documentaries, Or Other Long-form Content), Break Out The Heavy Equipment. You Might Be Surprised How Rewarding It Can Be To Smash Things Up And Put Them Together In New Ways.