Content Marketer Of The Year

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Handpicked Related Content:want Content That’s More Usable & Reusable? Chunk Itadopt A Curation Mindset To Get More From Your Top Content Expand Your Universeat The Contenttech Summit In April, Megan Golden Explained How The Content Team At Linkedin Does Almost The Reverse Of Fracking. Instead Of Breaking A Long Piece Into Smaller Ones, Megan And The Team Build Worlds Of Interrelated Initiatives Organized Around A Familiar Theme Or Brand.do Like @linkedin: Build Interrelated #content Initiatives Around A Familiar Theme, Says @kmoutsos.

Share On Xyou’ve Probably Seen An E-book Or Two From Linkedin’s The Sophisticated benin whatsapp number database Marketer Series (Started By Finalist, Jason Miller). What You Might Not Realize Is The Series Expanded To Include A Print Magazine, A Podcast, Master Classes, And Much More.one Reason This Approach Works, Megan Says, Is That The Familiarity Of The Established Piece Boosts Each Related Content Effort. Think Of How Each Of The Marvel Cinematic Universe Movies Benefited From Association With That Very First Iron Man Film In And The Overarching Avengers Storyline That Tied The Characters And Themes Together (With Spectacular Box-office Success).

You Don’t Have To Be A Thor-sized Brand To Try This Approach. Get Inspired By This Story Of A Copywriting Agency That Produced Content Spinoffs From A Single Successful Article In Its Newsletter. Create (Or Inspect) Your Pillarslast Year, Hubspot’s Justin Champion Outlined A Great Method For Creating “pillar” Pages To Help With Seo And To Organize Your Content In A Way That Helps Your Audience Find Your Best Content On Various Facets Of A Topic.his Approach Involves:identifying A Head Term – Typically A Two-word Phrase Your Audience Would Use When Searching For Information (E.