What does our audience really want?

[bellal khan]

Basing our communication only on this would have been banal and not very decisive in bringing loyal customers closer to us .

Get to a deeper level than the rational one that would make you answer “full belly” . Let’s talk about emotions…

Our client is a busy person, with a family, a stressful job, who comes home and, instead of finally relaxing in an allied environment, is forced to cook or make do because "there is nothing to eat" .

Boredom , arguments at home , unbalanced diet , physical and mental tiredness : our service helps busy people prevent a cause-effect that would damage their health.

“We want to offer well-being and joy, removing cambodia telegram mobile phone number list stress, through Food.” has thus become our manifesto .

This is why people choose èProntoo !.

And as often happens with real benefits, it is a mostly unconscious reason , which is up to us to bring to light.

Strategic copywriting techniques in a food delivery startup: all the levers of “èProntoo!” 4

Emotional angles are always the most powerful psychological levers you could rely on.

Conclusion
In this case study we saw what copywriting strategies Angela Berton and Marco adopted to bring their food delivery startup, èProntoo!, to life .