Content pruning follows a similar logic

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Old content can be taking away from your company’s growth and is the cause behind some of your lagging traffic or falling search results rankings. Therefore, in order to remain healthy and thrive in the future, it can be more impactful to cut back on your old content to make way for the new. Why Delete Older Content? Even though the concept of pruning isn’t difficult to comprehend, many marketers will still balk at the prospect of deleting older content that has brought them success in the past or contributed to a large content library.


Here are a few big reasons to delete your older content: Eliminate Out of Date Information uruguay telegram database While your top-performing article from 2008 might have brought you success, it’s also probably filled with out-of-date information. Older statistics can not only affect your Google rankings but also damage your reputation with your audience. Have you ever come across an article that seemed to fit your query, only to find it was years old and woefully out-of-date? It’s a frustrating experience.


Improve Your SEO Ranking Like a tree with too many limbs, websites with too many pages have to fight each other for resources — the resource in this case being your crawl budget. Google and other search algorithms will only dedicate so much time to your pages, and if old or low-quality content is taking up space, your newer and better content won’t get the time it deserves.