What should be published?
Posted: Sat Dec 28, 2024 4:46 am
Why It Matters : Podcasts have changed the listening habits of millions of people over the past decade. But now the format seems to be fading.
What's Happening : Listener growth in 2022 slowed to 5% after previously continuing positive signs. In the same downward trend, Edison data released in December found monthly and weekly listening habits in the U.S. for the first time.
What’s underneath : Wenbin Fang, the CEO and founder of Listen Notes, the largest podcast search engine, had his say. “This decline is a good thing. It’s the result of all those low-quality podcasts that were born during COVID, when people were discovering podcasting, trying it, and then abandoning their creations. What comes after that is going to be the golden age of podcasting . ”
The numbers to back it up : In 2022, over 25 million new episodes were published. What is decreasing are new podcasts created from scratch, not the activity of those that work. And this is also a consequence of Spotify's investment of over 1 billion dollars, which aims to absorb entire networks and create individual programs under its name.
Between the lines : The podcasting market today suffers from belgium telegram mobile phone number list an overabundance in which few programs are truly quality. “Listeners have not even noticed that new podcasts in 2022 have decreased, because proportionally there are still few worth listening to ,” Fang said.
So, at the moment, podcast yes or podcast no? Does it make sense to create a new one? Does it make sense to invest in Podcast Ads on apps like Spotify?
These are questions we researched to create the new Marketers Insight of the month , on the Podcasting market .
This is a market research article in which we take stock of the situation, reveal the trends to follow and how to ride them to earn more.
Are you interested in reading it?
Log in to Marketers to unlock it
THE BEST FROM MARKETERS
The 300 (tickets) are now gone : If you've been following along these days, you'll know that the Marketers World 2023 box office opened on Tuesday. We had 300 tickets at a single price. We had… the box office was stormed like it was a re-enactment of the Battle of Thermopylae. There are more seats available , but the price will start to increase in the coming days. The best time to decide is now
What's Happening : Listener growth in 2022 slowed to 5% after previously continuing positive signs. In the same downward trend, Edison data released in December found monthly and weekly listening habits in the U.S. for the first time.
What’s underneath : Wenbin Fang, the CEO and founder of Listen Notes, the largest podcast search engine, had his say. “This decline is a good thing. It’s the result of all those low-quality podcasts that were born during COVID, when people were discovering podcasting, trying it, and then abandoning their creations. What comes after that is going to be the golden age of podcasting . ”
The numbers to back it up : In 2022, over 25 million new episodes were published. What is decreasing are new podcasts created from scratch, not the activity of those that work. And this is also a consequence of Spotify's investment of over 1 billion dollars, which aims to absorb entire networks and create individual programs under its name.
Between the lines : The podcasting market today suffers from belgium telegram mobile phone number list an overabundance in which few programs are truly quality. “Listeners have not even noticed that new podcasts in 2022 have decreased, because proportionally there are still few worth listening to ,” Fang said.
So, at the moment, podcast yes or podcast no? Does it make sense to create a new one? Does it make sense to invest in Podcast Ads on apps like Spotify?
These are questions we researched to create the new Marketers Insight of the month , on the Podcasting market .
This is a market research article in which we take stock of the situation, reveal the trends to follow and how to ride them to earn more.
Are you interested in reading it?
Log in to Marketers to unlock it
THE BEST FROM MARKETERS
The 300 (tickets) are now gone : If you've been following along these days, you'll know that the Marketers World 2023 box office opened on Tuesday. We had 300 tickets at a single price. We had… the box office was stormed like it was a re-enactment of the Battle of Thermopylae. There are more seats available , but the price will start to increase in the coming days. The best time to decide is now