While my blog income reports have become one of the most popular regular pieces of content I publish, they’re as much an activity for reinforcing my own responsible financial management. Having this as a routine keeps me disciplined in regularly analyzing the financial health of my business, which is one of the blogging skills I’m most proud of building (from scratch) over the years.
Find Multiple Sources of Income
As you grow your blog, it’s essential to diversify your income sources. You might begin with Google Ads and Amazon’s affiliate program, but as time goes on, you can add other better-paying affiliate programs and partnerships to your lineup.
You can even find niche products related to your blog or ads that your visitors would appreciate. You may even want to start selling your own products through an eCommerce store attached to your blog.
Keep a living document that includes all of your sources of income, so you can see how well they’re performing each month. Documenting all of this will also help when it comes to paying your taxes.
Be Ready to Pay Your Blog Taxes
Yes, paying blog taxes can frustrate many bloggers and online creators, but it mustn’t be a nightmare. With organization and simple bookkeeping, paying taxes correctly (while maximizing your deductions under local tax laws) isn’t too difficult.
If your blogging business reaches a sizable point, it may be worth hiring an accountant. But even early on, I recommend using an easy tool like Quickbooks Self-Employed to help you with your taxes.
Blogging Skills #14: Understanding Analytics
As a blogger, you’re (hopefully) regularly checking to see what’s afghanistan telemarketing data and what isn’t. Analytics are a great way to see how well your website, social media channels, and email campaigns perform.
Interpreting and Understanding Your Analytics as a Blogging Skill
When you first set up your Google Analytics (or a privacy-oriented analytics solution like Fathom), the information can sometimes appear to be confusing. I’ll explain some of the analytics terms here so you can understand them the next time you log in to work on making this one of your blogging skills—and try to pull out some actionable insights:
Realtime: Realtime shows you when (and where) people are on your blog. You can see where they’re from, what page they’re on, and what traffic source they used to get to your blog.
Audience: The audience tells you the number of users, new users, sessions, bounce rate, and several other important details about the people visiting your blog. You can adjust it to tell you the stats for a day or a section. You can also compare periods with other periods to see if your traffic is improving. For example, you may want to compare the months of March 2024 to March 2023.
Acquisition: Acquisition tells you where people are coming from to reach your blog. You can see if they’re coming through organic traffic, direct, social media, or referral. Acquisition is a very telling section because you can see what type of marketing works best for your blog. If you’re seeing a lot of social referrals, then you know your social media campaigns are doing well.
Behavior: Behavior tells you which pages people have visited, page views, unique page views, average time on page, bounce rate, and more. This analysis is helpful to see if people are visiting more than one page on your blog. You can instantly see which pages are getting the most traffic.
Bounce rate: A bounce rate refers to the number of pages a person visits when they visit your blog. If you see a 100% bounce rate, they visited one page before exiting your blog. An excellent bounce rate is between 26-40%, and an average bounce rate is 41-70%. This number will vary, but you should see your bounce rate drop as you create more relevant content with internal links.
While my blog income reports have become
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