Starbucks The coffee giant Starbucks was sued for making

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The claim that Starbucks coffee was “The Best Coffee for the Best You”. The basis behind the lawsuit was that Starbucks used pesticides and chemicals to kill bugs in stores, which made the advertisement for perfect coffee untrue and misleading. Courts quickly found in favor of Starbucks, stating in the ruling that the language used in advertisements was legal puffery, and that the claims Starbucks was making in no way would mislead a customer about the types of pesticides used in stores.


While Starbucks was eventually found to be innocent of false advertising, the brand still took a hit as turkey telegram number list criticism of store cleaners and pesticides came into public light. 3. Pennzoil Pennzoil, an oil manufacturer, ran into trouble during the early 90s, when they ran a series of ads claiming that their brand outperformed any other leading motor oil company against viscosity breakdown. After these ads ran, Pennzoil was sued by competitor Castrol in 1992.


The mistake Pennzoil made was making an objective statement rather than a subjective one. By claiming they could be competitors in a certain area, the brand created a scenario that could be tested and proved false, which Castrol did. Castrol ran independent tests that not only proved their oil was superior in regards to viscosity breakdown, but also that Pennzoil didn’t even pass the basic requirements of industry-standard viscosity breakdown protection.