If you have an online store with good sales, you should not think twice, it is time to create an ecommerce app . Here we tell you how and why you should develop one.
What is a mobile commerce app or ecommerce app?
E -commerce is almost 40 years old now, and since then the industry has grown and evolved a lot thanks to technology and globalization.
Ecommerce apps emerge as an evolution of online stores, the idea is to adapt them to current times.
E -commerce apps are a big investment for small businesses and their success is hard to predict. In addition, development is not that fast and their cost can be high. But if you do it right you will have a great return on investment.
You need to have a good customer base before you start creating an app for your online store .
Why develop an app for your e-commerce?
If you have an online store and want to effectively acquire and costa rica telegram data customers, you need to offer the best customer experience. And you can do this if you are available at all touchpoints, offering good service every time they connect with you.
Today, mobile is a key point of contact, and you need to offer a good experience on these devices. Most web traffic is mobile and so are purchases.
Statista data indicates that in 2021, mobile retail revenues exceeded $3.5 billion. Today, mobile online store sales in the United States alone exceed $432 billion.
It is also important to note that there are nearly 4 billion active smartphones in the world. These devices allow people to make purchases 24 hours a day, 7 days a week.
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Another reason to have an e-commerce app is the Covid-19 pandemic. These last two years of restrictions have accelerated the growth of e-commerce and changed the way people shop.
Some other reasons why you should create an ecommerce app for your online store are:
Users will be able to access faster.
You will be able to contact users through push notifications .
You will have other options to track user behavior.
You will be able to collect analytics efficiently.
In general, an ecommerce app will result in more sales.
via GIPHY
How to create an app for your online store
We will give you the steps so you know how to create an app to sell products:
Have a clear idea
The first thing before developing any marketing product is to have an idea, so when the creation stage comes you will be ready.
You need to know what your goals and KPIs are . Like how much traffic you expect to generate, how much is mobile, conversion rate, among others.
You should decide based on your target audience, considering aspects such as their age, interests, tastes. You can use your own data for this.
Make a list of what you think the app should have , such as the ability to leave reviews, payment methods, push notifications , social integration, search, filters, easy payment, wish list, among others.
It also sets a budget for the application.