Singles' Day, celebrated every November 11, is a phenomenon that originated in China and has spread throughout the world. Originally, this date emerged in the 1990s as an initiative of Chinese university students who wanted to celebrate their singlehood, using the symbolism of the number "one", which represents individual people. What began as an occasion for singles to get together and celebrate their independence, gradually transformed into an event of commercial proportions, until it became one of the biggest sales days in the world, even surpassing other days such as Black Friday or Cyber Monday in terms of transaction volume and buyers.
Single's Day is also known as Día del Soltero in English, due to its focus on singleness. This name comes from the term "single" and refers to the celebration of singleness that originated this day. Although the name Día del Soltero is more commonly used in Spanish-speaking countries, Single's Day is widely recognized internationally, especially in the context of online sales promotions.
The popularization of this date as a consumer event was driven by Alibaba in 2009, when the company launched special promotions on its e-commerce platforms. The initiative quickly caught the attention of the costa rica telegram lead public and other companies, who saw Singles' Day as a great opportunity to offer discounts and promote their products. Since then, this day has become a huge sales event, with millions of people shopping online in search of exclusive offers. The date has gone from being a celebration of singlehood to a shopping festival on platforms or marketplaces such as AliExpress that promotes the acquisition of technological products, fashion, beauty and experiences, in a clear attempt by companies to take advantage of the occasion to increase their sales.
Today, Singles' Day is more than just a holiday of discounts in China; it has captured the attention of consumers around the world.
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International brands, such as Nike , Apple , Samsung , Adidas , Coca-Cola , and Unilever , have also implemented special campaigns for Singles’ Day, especially through e-commerce platforms. These brands have used social media marketing, personalized ads, and collaborations with influencers to promote their products and offer exclusive discounts on this date. Singles’ Day has become an event not only in China, but in many other countries, where brands take advantage of the moment to offer promotions and generate a large volume of sales.