In today's business world, characterized by ephemeral trends, annual updates and rapidly changing fashions, immediacy and transience seem to dominate the market. However, iconic and current brands share one essential characteristic: Selling Long. This strategy, which prioritizes the sustained sale of products over the years, is presented as an economically viable option for traditional or stable companies.
Selling Long is a term that refers to a marketing and sales strategy in which brands or companies focus on promoting the durability, long-term value, and quality of their products or services. Unlike campaigns that highlight temporary offers or immediate discounts, the Selling Long approach seeks to build a lasting relationship with customers by emphasizing how the product or service can provide value over an extended period of time.
For iconic and lifestyle brands such as CASIO, Adidas, Nike, Toyota or Levi's, Selling Long croatia telegram lead strategies are highly effective. Instead of seeking immediate sales peaks, these companies focus on maintaining the relevance and demand for their products over long periods. This approach allows them to build strong and long-lasting relationships with customers, encouraging their loyalty and repeat purchases.
In the fashion industry, companies like Nike have demonstrated the success of long-selling. These giants not only launch innovative products, but also improve and support their products over time, such as the iconic Jordan or AIR MAX. In this way, they ensure that customers remain interested, satisfied and connected to the brand.
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In the watch world, CASIO has maintained its relevance in the market for 50 years thanks to its focus on durability, functionality and timeless design. Models such as the A168WA-1, MQ-24-7B2L, F-91W-1 and AQ-230A-7AMQY not only constantly attract new buyers, but also retain existing customers, who value the quality and reliability that the brand offers on a daily basis. Thiago Nadoti, Assistant Marketing Manager at CASIO LATAM, points out that “implementing Selling Long strategies involves taking advantage of the best of brands and their iconic elements to create long-lasting relationships with customers, reduce economic efforts and promote economic sustainability, avoiding consumption peaks.”