Ecommerce is the future and has undoubtedly accelerated exponentially over the last two years .
According to specialized reports, online stores have been able to increase their sales worldwide by 25% in the last two years, making this a highly attractive business model that should not be ignored.
Considering the high demand that exists in e-commerce and its evolution, there are certain aspects to consider; for example, providing meaningful, fast and effective experiences to customers . It is from these points that business growth can also be achieved , among other benefits for your company.
For this reason, in this article we will share with you a little about the context of e-commerce in Mexico , trends that are observed and how it can help your business.
News about e-commerce in Mexico
E- commerce growth is also notable in Mexico. During the first quarter of 2021 alone, personal care purchases increased 5 times more than in previous years; this according to data from Kantar.
The numbers speak for themselves of the great potential that exists in e-commerce. According to reports from Forbes magazine, e -commerce developed 300% of its value ; this by going from 1.7% to 6.8% in its share of sales during 2020. While in 2021 it doubled, reaching 12.9% more than its original value.
The progress and evolution of e-commerce in Mexico is supported by the 2021 Online Sales report prepared by the Mexican Online Sales Association. This report states that the country generated 316,000 million pesos in 2020 ; 81% more than in previous years.
This shows that growth is constant , especially because campaigns such as Buen Fin and Hot Sale are being used , in which participation is increasing, as well as the profits lebanon telegram mobile phone number list and awareness of these campaigns . Last year alone, 18,557 million pesos were generated, 15% more than previous years.
Trends that are observed
The evolution and advancement of e-commerce has not been an isolated or casual event. In addition to having been driven by a pandemic context, customers found an easy, fast way that improved their experience , since it allowed them to make purchases safely, without being in contact with many people and at the same time getting the quality of product or service they expected.
This is why it is necessary to analyze and implement market trends , for example: improve user experience.
This point not only indicates a positive, direct and measurable impact on sales ; it is also responsible for e -commerce being able to improve their metrics in 90 days, according to data from Google. Therefore, businesses that take into account trends such as user experience can increase both the number of visitors and their conversions.
Those who follow trends such as improving user experience can achieve:
+24% of sessions with product views in ecommerce.
+17.3% average sales ticket.
+29.1% growth in conversion rate.
Another trend is recommerce . This is known as reselling , reverse commerce or buying second-hand products. Although it may not seem like a new thing, we are seeing how consumer behavior is increasingly leaning towards these businesses.
Likewise, the importance of local products should be mentioned as a trend.
It is important not to overlook the relevance of organizations that are close to their consumers ; therefore, e-commerce businesses that have proximity will have strong growth and this does not only apply to restaurants; it can also be reflected in clothing stores, pharmacies, gift shops, among others.
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How can it help your business?
Are you still thinking about whether e-commerce should be an option for your business? There are three key points you should consider , especially if you want to achieve your business goals.
Quick solution to customer needs
Having an e-commerce site enables quick purchases, which is extremely important for meeting customer needs.
This allows for faster purchasing by means of the immediate acquisition of a product or service; all without users having to wait.
This aspect increases and improves the user experience , which can have a great impact on store conversions.
Facilitates the customer purchasing process
The possibility of having an online store or e-commerce allows customers to find it open at any time . This is why not only users benefit, but also companies; since they can have instant income in the business accounts, regardless of the time.
This is because processes can be automated , including administrative ones, through specialized systems that impact operational cost savings. At the same time, customers are given the benefit of finding the store open 24 hours a day, which makes their purchasing process easier .