Differences in communication in China (be careful)

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As B2C involves a wider audience, communication should be easy to understand, more visual, and attention-grabbing. Playing on emotions with good storytelling. Eye-catching with attractive photos and videos, and working with celebrities/KOL/KOC…are legions.


Engaging with B2C consumers is vital, the more you engage, the more you are visible, and the more people will consider buying your brand. With dozens of social media apps adapted to target B2C consumers, it opens widely the field of possibilities. Depending on the products, and your target (age, education, location, social class…), it’s important to choose the right ones to reach effectively the right population.

How to communicate in B2B in China?
B2B marketing communication should bring insightful, useful content to list of chile cell phone numbers the buyer. B2B are expecting you to share your expertise and knowledge. Sharing product specs is the basis. Having a top expert in your company sharing advice on how to use your products, and sharing infographics, and videos explaining the way your product works…is a non-neglecting way to retain professional buyers’ attention.
Marketing in China requires constant care

In a country where the lines move as fast as the speed of light, marketing in China requires constant care, attention, and adaptation if you don’t want to be lagged behind. It’s constantly like jumping on the bandwagon. And despite the differences seen above between B2B and B2C marketing, you should never underestimate its importance in this ultra-digitalized era.