In a world where social integration is key, more and more companies are implementing social selling strategies .
It is something that can give greater visibility to your brand and amplify your sales.
Social commerce can offer many benefits to your business . These include increased opportunity to interact with customers, provide solutions to their needs and make their lives easier.
If you are not yet applying this strategy, then you should hurry up. In this article we will tell you what the best social selling practices are . These are the ones you can implement to boost your company's success in this digital age.
Importance of social selling for sales
Social selling involves using social media to connect and interact with prospects or customers , thereby achieving a sale.
Given the digital transformation, consumers are not only becoming more informed, they are also basing their decisions on what is said on the internet .
Social selling has been gaining popularity among the entire business community that is active on social media worldwide. This is mainly due to the benefits that this strategy offers. The most important ones are:
Boost brand credibility
Social media offers you a golden opportunity to gain greater credibility. How? By responding to comments, showing that you genuinely care about customer satisfaction , and offering original and valuable content.
Increase organic traffic
Without social selling , you'll have a much harder time reaching anyone outside of your customer circle. Instead, every social media profile you add is a gateway to your website .
Simply put, distributing your list of telegram users in lebanon content across as many platforms as possible allows more people to organically reach you.
Improve search engine rankings
Posting on social media does generate some traffic to your website, but it requires more effort to achieve significant rankings.
To rank better through social media, create quality content on your blog that integrates your targeted keywords . By doing this, you will begin to build a community where followers and other businesses can share your content.
Those who are sufficiently sympathetic to your content can provide links to it. This will automatically improve your search engine rankings .
Delivering an enhanced customer experience
Customers appreciate when a company responds to their feedback in a personalized way, rather than an automated message. Whether a person has a question or a complaint, social media allows the issue to be addressed through interpersonal dialogue.
Being able to acknowledge each comment shows that you are attentive to the needs of your consumers . In addition, it is evidence that your main objective is to provide them with the best experience .
Best practices in social selling
social-selling-practices
Below we list the social selling practices that deliver the best results.
Stay present
You know what's not very social? Robots. Consumers don't like automated tools. They appreciate a real human who interacts with them, is accessible, listens to their ideas and provides solutions to their problems.
Provide valuable information at the right time
Social selling is not just about talking about the benefits of your product, nor about making a sale right away, but about building relationships that eventually lead to a sale .
To do this, you need to provide valuable information and even exchange tips. Write posts about relevant knowledge.
Don't be afraid to share information from other users or accounts as well, always giving credit to whoever owns the content.
Provide customer service after the sale
After a sale, customers want to get in touch with the company. Whether it's to congratulate, complain or make a suggestion, the most important thing is to offer a quick response.
Therefore, you should constantly keep an eye on the comments on all your social media profiles. Also, after each sale, ask your customers about their experience with your product or service .
If your policies allow it, offer your customers trial periods and a guarantee on your product.
Use social selling tools
Every major social network uses some form of social selling tool . Meta uses resources like Facebook Marketplace and Instagram has Instagram Shopping.
These are tools that brands use to tag the product they are advertising, taking customers directly to a purchase link.
Take advantage of influencer marketing
Social selling is about building trust through organic product discovery. In this sense, the voice of highly credible personalities is essential to gaining consumer trust .
50% of consumers trust influencer recommendations when making purchases. This is why most brands increase their influencer marketing budgets every year.
Your brand or company can achieve a seamless social selling experience for customers . Make sure you offer them high-value content, listen to their opinions, understand their needs, and take advantage of influencer marketing .
With enough planning and a good approach, your company can enjoy the benefits of adopting this sales strategy.
Creating strategies to boost your growth requires an ideal space where your sales team can develop ideas and be more productive. At IZA we offer you the best resources so that your company is increasingly more productive. We have flexible offices and meeting rooms that adapt to the needs of your sales team.