5 Unusual Data Points to Revolutionize Your Lead Gen
Posted: Wed Jan 01, 2025 9:09 am
You want to refresh your lead generation overseas data with ultra-targeted, personalized and creative campaigns…
What if the secret was in the data?
But not just any data! To move to the next level, you need to think outside the box and include information such as: name, first name, position, company.
To give you some ideas, we offer a list of unique data points and some examples of how to use them in your marketing campaigns.
Then it's your turn to play!
Job changes
“New Position” information helps find prospects who have recently changed positions.
This is called a purchase trigger, which is a specific action that increases the chances that a prospect will be interested in a new product.
Why should you be interested in prospects who have joined a new position?
When a professional takes on a new position, he usually starts by inspecting the processes in place in his team, in order to find ways of improvement.
This includes the tools and services it uses.
So there is a good chance that this person will be inclined to re-evaluate their suppliers or their technical stack, and that they will therefore listen to you if you offer them a new product or service.
This information can be combined with the type of technology the company already uses (see below for more information on this) to further personalize your approach.
Additionally, professionals starting a new role usually want to prove themselves quickly and successfully. If your product can help them stand out, they’ll be all ears!
How to use data on new posts?
Here are some examples of marketing campaigns targeting potential leads who started a new post:
1. An invitation to a Webinar
You can invite people who match your ICP, who have just started a new role, to one of your webinars.
This is a demand generation operation that will allow them to understand the interest in a product like yours.
What if the secret was in the data?
But not just any data! To move to the next level, you need to think outside the box and include information such as: name, first name, position, company.
To give you some ideas, we offer a list of unique data points and some examples of how to use them in your marketing campaigns.
Then it's your turn to play!
Job changes
“New Position” information helps find prospects who have recently changed positions.
This is called a purchase trigger, which is a specific action that increases the chances that a prospect will be interested in a new product.
Why should you be interested in prospects who have joined a new position?
When a professional takes on a new position, he usually starts by inspecting the processes in place in his team, in order to find ways of improvement.
This includes the tools and services it uses.
So there is a good chance that this person will be inclined to re-evaluate their suppliers or their technical stack, and that they will therefore listen to you if you offer them a new product or service.
This information can be combined with the type of technology the company already uses (see below for more information on this) to further personalize your approach.
Additionally, professionals starting a new role usually want to prove themselves quickly and successfully. If your product can help them stand out, they’ll be all ears!
How to use data on new posts?
Here are some examples of marketing campaigns targeting potential leads who started a new post:
1. An invitation to a Webinar
You can invite people who match your ICP, who have just started a new role, to one of your webinars.
This is a demand generation operation that will allow them to understand the interest in a product like yours.